Performance Marketing Specialist

About the Role

Xper8 Private Limited is looking for a Performance Marketing Specialist to spearhead and optimize our paid advertising campaigns, contributing to accelerated business growth.

Key Responsibilities

• Launch and oversee paid advertisements across platforms such as Google and Meta.
• Monitor advertising spend, user interactions, conversion metrics, and return on investment.
• Experiment with varying ad creatives, messaging, and audience targeting to optimize performance.
• Generate performance reports highlighting successful strategies and propose enhancements.
• Collaborate closely with the design team to develop compelling ad visuals.

Candidate Requirements

• At least one year of professional exposure in managing paid advertising campaigns.
• Proficiency in handling numerical data and basic reporting using spreadsheet software and Google Analytics 4.
• Strong communication abilities.
• A proactive and curious approach with a focus on testing and learning.

Preferred Qualifications: Experience working with B2B brand marketing is advantageous.