Luxury Market Development Manager

About Morales Capital Group

Since its inception in 1989, Morales Capital Group (MCG) has evolved into a prominent family-owned, multigenerational importer and distributor of alcoholic beverages with its headquarters in Houston, Texas. Consisting of several subsidiaries such as MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center, MCG ranks as the third largest distributor of alcoholic beverages in Texas, the fourth largest spirits distributor in Florida, and sixth in California. The company has successfully built a robust network of partnerships spanning over 140 regional distributors and control states, giving it presence throughout all 50 U.S. states. MCG prides itself on offering a carefully selected and diverse range of premium brands sourced globally, all while upholding exceptional service standards for its partners.

Role Overview

Mexcor Inc and Don Ramón Tequila are looking to hire Luxury Market Development Managers in several key markets, including Miami, Florida. These professionals will lead the promotion and expansion of the premium Don Ramón Tequila portfolio within luxury restaurants, high-end bars, upscale hotels, and select premium on-premise locations. This position reports to the Trade Marketing Manager and serves as a critical interface between the Mexico-based Don Ramón Brand team and Mexcor International's sales force in the U.S. The incumbent plays a pivotal role in opening new accounts, cultivating relationships with influential industry leaders, elevating brand presence, and delivering elevated brand experiences through education, events, and strategic collaborations.

Key Responsibilities

• Identify and secure new premium on-premise accounts within the assigned territory.
• Develop and nurture strong partnerships with owners, general managers, beverage directors, and other key hospitality influencers.
• Promote premium placements on menus, featured cocktail programs, bar visibility, and brand activations.
• Organize and oversee luxury events, tastings, consumer activations, and tailored brand experiences.
• Perform engaging product education workshops and staff training sessions to enhance product knowledge and brand advocacy.
• Collaborate with distributor sales teams to uncover growth opportunities, implement effective market strategies, and accelerate account expansion.
• Maintain active management of a portfolio comprising 80–100 target accounts through frequent visits and relationship-building efforts.
• Monitor industry trends, competitor activities, and customer feedback to spot opportunities for brand growth.
• Consistently achieve monthly objectives related to sales volume, distribution reach, and brand activation while preserving the luxury image of Don Ramón Tequila.

Performance Metrics

• Successfully opening 6 to 10 new premium accounts monthly.
• Managing and actively engaging with 80 to 100 key accounts.
• Adding 2 to 4 new menu placements every month.
• Meeting or exceeding monthly case volume targets in assigned markets.
• Executing between 6 and 8 high-profile events or tastings each month.
• Conducting 4 to 6 staff education sessions monthly.
• Increasing brand visibility in upscale venues with enhanced social media presence.

Physical and Work Requirements

• Engaging in computer-based tasks such as typing for extended periods.
• Performing physical activities including walking, bending, reaching, standing, squatting, and stooping.
• Handling tasks requiring lifting, pushing, or carrying up to 45 pounds.
• Daily driving within assigned territories to visit accounts.

Qualifications and Additional Requirements

• Established relationships and network within luxury restaurants, hotels, bars, and upscale hospitality environments.
• Proven track record in securing new premium accounts and growing brand distribution.
• Experience representing premium or luxury beverage brands.
• Strong presentation skills, storytelling ability, and excellent relationship-building expertise.
• Self-starter with an entrepreneurial approach capable of working independently while achieving concrete results.
• Genuine passion for premium spirits and creating impactful consumer experiences.
• Must be 21 years of age or older.
• Role involves a hybrid working style with remote work, office meetings, and about 25% travel.
• Exceptional time management and organizational skills to manage multiple projects in a fast-paced setting.
• Bilingual English-Spanish skills highly preferred.
• Proficiency in Microsoft Office suite and sales performance software.
• Strong analytic and problem-solving skills with a focus on results.
• Valid driver's license and reliable, insured transportation adhering to insurance requirements including coverage for bodily injury, liability, and property damage.
• Clean driving record complying with company Motor Vehicle Record (MVR) policy throughout employment.
• Availability to work early mornings, evenings, weekends, and holidays as needed.
• Must pass background and drug screenings prior to and during employment.

Additional Information

Employment with Mexcor International is at-will, permitting termination by either party at any time without cause or notice. The company maintains a strict Equal Employment Opportunity policy that prohibits discrimination or harassment based on various protected categories. Mexcor also enforces a drug-free workplace policy to ensure a safe, healthy, and productive environment.