Luxury Market Development Manager

About Morales Capital Group

Established in 1989, Morales Capital Group (MCG) comprises businesses including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. Headquartered in Houston, Texas, MCG is a family-owned, multi-generational importer and distributor of alcoholic beverages. Founded by Celia Villanueva and expanded by her son Eduardo Morales since 2014, it ranks as the 3rd largest alcohol distributor in Texas, 4th in Florida, and 6th in California. MCG maintains partnerships with over 140 regional distributors and control states, providing distribution across all 50 US states. Its portfolio features a curated selection of premium brands sourced globally, emphasizing superior service to partners.

Mexcor Inc and Don Ramón Tequila are seeking Luxury Market Development Managers for the markets of San Diego, San Francisco/Napa, Miami, and Manhattan. Full-time employees are offered a competitive compensation package with extensive benefits.

Role Overview

Reporting to the Trade Marketing Manager, the Luxury Market Development Manager will spearhead market penetration for the Don Ramón Tequila premium line within luxury restaurants, upscale bars, hotels, and other elite on-premise venues. As the crucial link between the Mexico-based Don Ramón brand team and Mexcor International's US sales team, the role focuses on securing new accounts, forging strong relationships with key hospitality decision-makers, boosting brand presence, and delivering memorable brand experiences through education, events, and partnerships.

Key Responsibilities

• Identify and develop new high-end on-premise accounts within assigned regions.
• Establish and nurture relationships with venue owners, general managers, beverage directors, and influential hospitality figures.
• Promote premium menu placements, signature cocktails, back-bar visibility, and brand activations.
• Organize luxury events, tastings, consumer engagements, and bespoke brand experiences.
• Lead educational sessions and staff training to enhance product knowledge and brand advocacy.
• Collaborate with distributor sales teams to uncover growth opportunities and implement market strategies.
• Maintain an active portfolio of target accounts through regular visits and business development.
• Monitor market trends, competitor activity, and customer feedback to identify opportunities for growth.
• Meet monthly sales, distribution, and activation targets while preserving the premium image of Don Ramón Tequila.

Performance Metrics

• Open 6 to 10 new key on-premise accounts monthly.
• Oversee 80 to 100 active target accounts.
• Secure 2 to 4 new menu placements monthly.
• Achieve monthly case volume targets per market.
• Conduct 6 to 8 premium events or tastings each month.
• Provide 4 to 6 staff education and training sessions monthly.
• Expand brand visibility in high-profile venues and via social media.

Physical Requirements

• Sustained periods of sitting and using computer/mobile devices.
• Frequent walking, bending, reaching, standing, squatting, and stooping.
• Ability to lift, carry, push or pull up to 45 lbs.
• Daily driving to and from accounts within territories.

Qualifications and Expectations

• Established network within upscale restaurants, bars, hotels, and luxury hospitality establishments.
• Proven success in opening accounts and enhancing premium brand distribution.
• Experience representing premium or luxury alcoholic beverage brands.
• Excellent relationship-building, presentation, and storytelling abilities.
• Self-driven entrepreneurial mindset with strong independent work capability.
• Passionate about premium spirits and creating exceptional consumer experiences.
• Minimum age of 21 years.
• Hybrid work arrangement with remote work, in-office meetings, and approximately 25% travel.
• Strong organizational skills and time management to handle multiple fast-paced projects.
• Spanish bilingual fluency preferred.
• Proficiency in Microsoft Office and sales performance platforms.
• Strong analytical and problem-solving orientation with a results-driven approach.
• Valid driver's license with reliable insured transportation meeting specific liability coverage requirements.
• Clean driving record aligned with company policy throughout employment.
• Flexible availability inclusive of early mornings, evenings, weekends, and holidays as needed.
• Ability to pass background and drug screenings before hire and randomly during employment.

Additional Information

Employment is at-will, meaning either party may terminate without cause or notice at any time. The company fosters equal opportunity employment, prohibiting discrimination based on various protected characteristics. A drug-free workplace is maintained, with employees expected to be free from impairing substances during work hours.