E-Commerce Manager

About Doonails

Doonails is a fast-growing beauty startup revolutionizing the manicure world by offering innovative products and building a strong community. With a presence both in an online shop and leading retail partners, Doonails delivers studio-quality manicure experiences conveniently and stylishly to customers' homes.

Role Overview

As an E-Commerce Manager (m/f/d), you will take full ownership of our online shop experience across web and mobile platforms, transforming casual visitors into loyal customers through seamless, engaging shopping journeys.

Key Responsibilities

• Own the entire user experience across various touchpoints from landing pages to checkout, including integration with the mobile app, identifying where customers drop off and driving them back into the purchase funnel.
• Boost organic traffic by managing content updates, SEO, and efficient rollout of new campaigns within the shop.
• Leverage data tools and testing methods such as A/B testing, Hotjar heatmaps, and post-purchase surveys to uncover funnel drop-off points, create hypotheses, and implement improvements.
• Monitor and manage legal and operational compliance of the shop, coordinate subscription features like Loop and special promotions throughout the customer journey.

Qualifications & Skills

• Multiple years of professional experience in e-commerce, preferably in direct-to-consumer (D2C) or business-to-consumer (B2C) environments, with expertise in shop management, optimization, or both.
• Hands-on knowledge in areas such as conversion optimization, SEO, and analytics, coupled with eagerness to continuously expand your skillset.
• Strong analytical mindset with deep understanding of e-commerce KPIs and the ability to translate data into actionable optimizations.
• Proficiency with standard e-commerce and analytics tools like Shopify Plus, Google Analytics, Hotjar, and testing platforms; experience with subscription tools like Loop is advantageous.
• A self-motivated, hands-on attitude to independently master new tools and drive projects forward.
• Fluency in German and English, both written and verbal.

What We Offer

• Competitive salary reflecting your skills and experience.
• A role with significant ownership and freedom to shape the e-commerce experience.
• 100% remote work within Germany, allowing flexible location choices.
• Opportunities to grow professionally and contribute ideas directly impacting company growth.
• Annual €1,300 budget dedicated to your professional development and learning.
• Access to Nilo Health services to support mental wellbeing.
• Membership to Urban Sports for fitness and wellness.
• Home office equipment or coworking space fees covered by the company.
• Regular team events across Europe fostering a strong team culture.

Additional Information

We may employ artificial intelligence tools to assist parts of the recruitment process, including evaluating applications and identifying discrepancies, but final hiring choices rest solely with our human recruitment team. For inquiries about data processing in this context, please get in touch with us.