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About Doonails

Doonails is a rapidly expanding beauty scaleup transforming the manicure industry by offering innovative products and a vibrant community online and through leading retail partners. They deliver studio-quality nail care that is accessible, speedy, and stylish directly at home.

Key Responsibilities

Lead the commercial operations directly under the CEO overseeing D2C sales via six Shopify stores serving DACH, EU, and US markets, retail partnerships with seven active dealers including major chains such as dm, Rossmann, Müller, BIPA, Budni, and the Amazon business.
Manage the brand's positioning, brand experience, and equity development to unify various sales channels into a cohesive growth driver.
Drive profitable growth with clear revenue and contribution goals across channels and markets by strategically managing portfolio, pricing, and assortment architecture.
Hold full accountability for marketing budgets spanning performance, retail, and brand campaigns, actively steering revenue topline with robust measurement methodologies before scaling.
Ensure consistency and leadership in branding without direct creative execution, prioritizing position, brand health, and equity growth.
Lead annual negotiations and build growth strategies with retail and drugstore partners alongside the CEO.
Build and lead a team of over 40 employees within various commercial functions.

Candidate Profile

Experience scaling Shopify-based D2C businesses profitably, focusing on contribution rather than just revenue.
Full P&L responsibility including optimizing resource allocation for multi-million Euro revenue and marketing spend.
Proven brand leadership with skills in positioning, brand experience, brand equity, and pricing discipline to avoid volume-driven price erosion.
Experience managing 3 to 5 European markets simultaneously.
Desirable experience in drugstore or consumer retail sectors including dealings with retailers like dm and Rossmann.
Strong leadership background managing teams of 15 or more people.
US market experience is advantageous but not mandatory, ideally involving consumer business scale-up.
8 to 12 years of commercial experience with at least one role holding full channel and P&L accountability in a DTC or consumer-scale start-up environment.
Availability to start as soon as possible is preferred.

Opportunities and Growth

Establish and institutionalize commercial operations and strategies crucial for Doonails' future development.
Direct involvement in strategic decisions as part of leadership alongside the CEO.
Lead expansion efforts in the US market with a dedicated store and ambitious growth plans.
Expand responsibilities as new markets, retailers, and sales channels open.

Benefits

Competitive salary tailored to qualifications and experience.
Ownership role with substantial trust and creative freedom.
Fully remote working arrangement within Germany.
Significant growth potential with responsibility and opportunity to implement ideas.
Annual €1,300 budget for professional development.
Access to Nilo Health services for mental wellbeing.
Urban Sports membership for fitness support.
Company covers coworking space or home office setup costs.
Access to workation opportunities in Cyprus with office availability.
Regular team events across Europe fostering a strong team culture.

Additional Information

Doonails may utilize artificial intelligence tools to assist in hiring processes such as application reviews and resume assessments; however, these tools do not replace human decision-making, and all final hiring choices are human-made. For further inquiries regarding personal data processing, candidates can contact the company.

VP Commercial