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Company Overview

Established over 180 years ago, Procter & Gamble (P&G) has evolved from a simple soap and candle maker into the world’s leading consumer goods company. Known for its iconic and trusted brands, P&G focuses on enhancing everyday life through innovation, leadership, and responsible citizenship. The company is committed to ethical governance, environmental care, social causes, and transparency in all its operations. P&G fosters a working environment where employees can take pride in their meaningful work.

Work Environment and Development

At P&G, employees are at the heart of innovation and are entrusted with key responsibilities and exciting projects, enabling leadership growth in supportive, creative settings. The company prioritizes continuous learning through formal training and daily mentorship by managers. It also encourages a dynamic, flexible workplace that promotes individual initiative and work-life balance.

Job Responsibilities

Devise and execute a comprehensive full-funnel social media strategy aligned with the company’s business objectives to enhance brand visibility and consumer engagement.
Generate, edit, and disseminate compelling content including text, images, videos, and news that represent the brand’s tone and message consistently.
Establish and maintain processes to interact actively and responsively with the online community by addressing queries and comments promptly.
Monitor key performance indicators like engagement levels and traffic, employing data-driven insights to refine and optimize social media campaigns.
Keep abreast of emerging social media trends, platform algorithm changes, and new digital technologies to maintain competitive positioning.
Collaborate closely with marketing, sales, and customer service teams to uphold brand consistency across all platforms.
Plan, manage, and oversee budgets for social media advertising initiatives such as paid promotions on platforms including Facebook and Instagram.
Identify and engage with relevant influencers to broaden the brand’s digital presence.

Required Qualifications and Skills

In-depth familiarity with major social media platforms like Facebook, Instagram, Snapchat, LinkedIn, Twitter, and YouTube.
Strong skills in crafting persuasive copywriting and storytelling tailored to the brand, including the development of detailed content briefs and integrated content plans.
Proficiency in using analytics tools such as Google Analytics and native platform insights tools (e.g., Meta Business Suite) for performance tracking.
A Master’s degree in Marketing, Communications, or a closely related discipline.
Tier 1 MBA specializing in Marketing or equivalent experience in managing media or brand strategy at another company.

Additional Information

P&G produces a diverse portfolio of globally recognized trusted brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, and Tampax®. The company operates in approximately 70 countries, fostering leadership capable of managing multiple brands and disciplines courageously.

P&G is an equal opportunity employer that values diversity and inclusion, ensuring no discrimination based on race, color, gender, age, nationality, religion, sexual orientation, gender identity, marital status, citizenship, disability, or HIV/AIDS status. The recruitment process is personalized, transparent, and adheres strictly to ethics and corporate responsibility. All job openings are posted officially without any associated application fees.

Job Details

Location: Mumbai General Office
Job Type: Full time
Job Number: R000147397
Experience Level: Entry Level

Brand Manager

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