Marketing Specialist

About Serika

Serika is a growing brand specializing in intimate and sexual wellness products designed to enhance personal pleasure, confidence, and self-care through thoughtful and elevated offerings.

Role Overview

We are seeking a creative, resourceful, and highly organized Marketing Specialist to contribute to our social media management, content production, influencer and affiliate outreach, paid advertising initiatives, and e-commerce growth efforts. This position will involve managing Serika’s presence on Instagram, Facebook, TikTok, and X, developing and repurposing visual and short-form video content, coordinating partnerships with creators, and supporting campaigns on platforms like Awin, Meta Ads, Google Ads, and SEO.

Key Responsibilities

• Manage and grow social media platforms including Instagram, Facebook, TikTok, and X.
• Create, edit, and repurpose visual assets and short-form video content for marketing use.
• Coordinate collaborations with content creators and influencers.
• Support paid advertising campaigns via Meta Ads, Google Ads, and affiliate networks like Awin.
• Assist in SEO initiatives and ecommerce marketing strategies.

Required Qualifications

• Experience managing or creating social media content for brands, organizations, or projects.
• Basic graphic design and visual editing skills, with familiarity using tools such as Canva.
• Strong understanding of Instagram, Facebook, TikTok, and X platforms.
• Some video editing experience; Photoshop knowledge is a plus.
• Experience with social media campaigns preferred, particularly for other brands.
• Familiarity with paid ads, SEO, Shopify, email marketing, influencer and affiliate marketing is advantageous.
• Skills in using affiliate marketing platforms like Awin are a plus but not required.
• Excellent written communication, research capabilities, and organizational skills.
• Ability to professionally reach out and maintain communication with influencers and partners.
• Creative, detail-conscious, and skilled at identifying relevant marketing content and opportunities.
• Self-starter capable of managing multiple tasks and reporting progress effectively.
• Comfortable working within the intimate and sexual wellness industry.
• Proficiency in Mandarin Chinese is beneficial but not mandatory.