Community Manager

Role Overview

The Community Manager in esports plays a critical role in nurturing and managing the bond between a gaming organization and its audience. They oversee communities related to specific games, esports events, tournament providers, or other gaming sectors.

Key Responsibilities

• Engage actively with the community via social media platforms such as Twitter, Facebook, Snapchat, YouTube, Reddit, Twitch, blogs, forums, and official websites.
• Collaborate closely with the PR and marketing teams, potentially being part of those teams, to impact public perception of the brand or product.
• Create content including press releases, conduct interviews, and maintain regular social media postings.
• Gather and relay significant community feedback and requests to relevant internal teams.
• Work alongside product management and sales/partnership teams to ensure alignment with community sentiments.
• Participate in or organize event management, fan meet and greets, and provide on-site support and engagement.

Required Skills and Attributes

• Deep understanding of the target game, brand, or product and the corresponding customer base.
• Patience and empathy to manage a passionate and vocal community effectively.
• Proficiency in social media management, including awareness of current trends, memes, and content formats like vlogs and gifs.
• Strong decision-making capabilities regarding content curation and community interactions.
• Excellent communication, writing, video editing, and graphic design skills, including familiarity with Photoshop.
• A fitting personality and style that resonate with the specific gaming culture or brand.

Work Environment and Progression

• Typical working hours are 9 am to 5 pm; however, larger organizations may require team coverage across various hours for community interaction.
• Posting and scheduling content outside normal business hours may be necessary to maintain engagement consistency.
• Community managers often handle operational responsibilities such as event coordination and project management.
• Career pathways include roles in influencer management, project management, marketing/social media, partnerships, or business development.

Entry Recommendations

• Volunteering with passionate communities is highly recommended to gain relevant experience.
• A degree in marketing, communications, visual communication, or related fields can be beneficial but is not mandatory.

Salary and Compensation

Salaries vary with experience: junior roles approximate £20,000 per year, while senior positions range from £35,000 to over £40,000 annually. The average community management pay is near £30,000 yearly.

Additional Information

This role requires a dynamic balance of people skills, social media savvy, event coordination abilities, and a passion for gaming culture to effectively connect and grow an engaged esports community.

Tagline

Inspiring future esports talent