Associate - Brand Marketing

About Urban Company

Urban Company is a tech-driven platform delivering a wide array of home services, including beauty treatments, haircuts, massages, cleaning, plumbing, carpentry, appliance repairs, and painting at customers’ preferred time and place. They ensure high-quality, consistent service by empowering selected service partners with technology, training, tools, financing, insurance, and branding support. Founded in 2014 as UrbanClap to disrupt a fragmented home services market, the company bases its operations on customer satisfaction, partner empowerment, and leveraging technology.

Role Overview

The Associate - Brand Marketing will play a pivotal role in establishing Native by Urban Company as a leading consumer tech brand in India across distinct product lines. Balancing strategy and hands-on execution, the role involves influencer campaign planning, brand event coordination, social channel management, and integration with growth strategies.

Responsibilities

• Assist in planning and executing brand marketing efforts on platforms like Instagram, YouTube, and owned channels, including managing content calendars, campaigns, and daily social presence.
• Ensure brand messaging and visuals remain consistent across all communication points, from creator briefs to product listings and campaign posts.
• Research and identify influencer and creator partnerships that align authentically with Native's brand values beyond mere follower metrics.
• Support the briefing, coordination, and progress tracking of creator-generated content through to publication.
• Help organize and execute brand events and activations, handling logistics, vendor management, on-site execution, and post-event reviews.
• Collaborate with GTM and growth teams to align branding activities with product launches, seasonal campaigns, and revenue targets.
• Develop communications tailored to various stages of the customer journey for Native RO and Native Locks products.

Qualifications

• Between 1 to 3 years of relevant experience in brand marketing, content creation, or similar fields.
• Practical experience in at least one area of influencer marketing, brand marketing, or social media management; multiple area experience is advantageous.
• Genuine curiosity about branding, cultural trends, and consumer engagement.
• Ability to seamlessly switch between conceptual thinking and practical execution.
• Strong written communication skills with the capability to clearly express perspectives, though not necessarily a professional copywriter.

Equal Opportunity

Urban Company encourages a fair and inclusive work environment without discrimination based on age, race, physical capability, marital or parental status, ethnicity, religion, sexual orientation, or gender identity, fostering a harassment-free workplace.