E-Retail Manager

Position Summary

Join Shiseido as an E-Retail Manager based in Dubai to lead the marketing initiatives for Pure Players (online retailers). This role involves planning, executing, and optimizing ecommerce marketing strategies aligned with brand launches and regional priorities, ensuring exceptional visibility and engagement across all digital retail channels.

Key Responsibilities

• Develop and implement the Pure Players ecommerce marketing strategy, syncing with brand calendars, key product launches, and regional demands.
• Manage the complete online activation schedule, including campaigns, promotions, and retailer-driven events to maximize brand exposure.
• Secure top-tier placement opportunities across retailer platforms such as homepage features, category spots, newsletters, apps, and social media integrations through negotiation.
• Lead exclusive online product launches and prioritize hero SKUs to strengthen partnerships with Pure Player retailers within Shiseido's Middle East ecosystem.
• Ensure brand stories are consistently and compellingly communicated through retailer platforms, upholding quality and alignment.
• Innovate with activation formats like livestreaming, influencer collaborations, social-first campaigns, and platform-specific solutions to boost engagement.
• Direct retailer media strategies and budget allocation to optimize investment, visibility, and conversion metrics for Pure Players.
• Manage and refine digital media campaigns including sponsored listings, search advertisements, and social amplification, focusing on ROI and marketing goals.
• Set and monitor key performance indicators such as visibility share, click-through rates, conversion, and ROAS, optimizing campaigns accordingly.
• Engage with retailers for data sharing and performance reporting, enhancing campaign effectiveness and strategic investment decisions.
• Champion premier digital shelf presentation with premium product pages, imagery, content accuracy, and brand environment consistency.
• Optimize product discoverability by managing search visibility, category rankings, and assortment across online platforms.
• Coordinate creative assets and exposure materials with teams and agencies to ensure market relevance and brand compliance.
• Monitor competitor ecommerce activities and benchmark best practices within the premium beauty segment.
• Drive exclusive launch strategies collaboratively with brand teams, securing priority retailer support and integrated marketing campaigns.
• Facilitate launch executions ensuring content readiness, stock availability, media backing, retailer visibility, and activation mechanics.
• Oversee commercial strategy elements including forecasts, order management with supply chain and retailers, promotions, trade investments, and budgets aligned with marketing objectives.
• Maintain strong stakeholder engagement, acting as the key contact for Pure Player marketing, media, and commercial interactions to foster innovation and visibility.
• Analyze sales and marketing KPIs regularly, provide performance insights, and recommend optimization tactics based on data and competitive analysis.

Candidate Profile

• Minimum 5–6 years of experience in ecommerce, digital marketing, e-retail, or key account roles, preferably within beauty or luxury industries.
• Demonstrated expertise managing Pure Player or e-retailer marketing and activation strategies that drive sales performance.
• In-depth knowledge of retailer media ecosystems, online merchandising, content strategy, and digital campaign management.
• Strong analytical skills to leverage data for strategic decisions and campaign improvements.
• Understanding of commercial processes including forecasting, budgeting, trade planning, and promotions management.
• Exceptional negotiation abilities to secure premium visibility and high-impact partnerships.
• Creativity combined with strategic vision and meticulous attention to detail.
• Highly collaborative style with the ability to influence cross-functional teams effectively.
• Proactive, result-focused, and solution-driven approach.
• Fluency in English required; Arabic language skills are a plus.
• Bachelor’s degree in Marketing, Business, or a related discipline.