Senior Marketing Manager - EMEA

About Wrike

Wrike is a leading work management platform designed to unify teams and organizations aiming to enhance collaboration, creativity, and performance. By centralizing all work in one place, Wrike reduces complexity, boosts productivity, and empowers people to concentrate on their most meaningful tasks. Our vision is to create a world where individuals can focus on purposeful work together effectively.

Role Overview

As the Senior Marketing Manager for EMEA, you will join our global demand generation team with the goal of devising and executing an end-to-end demand generation strategy throughout the EMEA region. A pivotal aspect of this role is leveraging AI technologies to significantly amplify efficiency and results. You'll manage regional marketing campaigns from planning stages through implementation and follow-up, ensuring alignment with sales goals by adopting a results-driven, build-focused mindset.

Key Responsibilities

• Lead and collaborate with sales to prioritize and align marketing programs that achieve pipeline and booking targets year-round.
• Develop strategic partnerships across sales, corporate, and digital marketing teams to drive demand creation and field marketing programs for accelerated pipeline growth in EMEA.
• Represent marketing during high-level sales discussions in the region, clearly communicating marketing initiatives and educating sales teams on current and planned activities.
• Expand and scale field events by coordinating cohesive strategies before, during, and after events, working closely with the global event manager.
• Lead the creation and scaling of localized webinars in partnership with the webinar manager.
• Implement targeted account-based marketing strategies to support account-based selling techniques.
• Work with content teams to generate marketing assets for outbound campaigns and sales enablement tailored to the region's languages.
• Own forecasting for EMEA marketing activities, measuring and reporting on program impact.
• Maintain structured workflows, track creative requests, and manage deliverables efficiently using Wrike.

Qualifications and Experience

• Over 10 years of marketing experience within the EMEA region.
• Proven leadership in building demand generation teams closely aligned to sales functions.
• Fluency in English, both written and spoken.
• Background in marketing for high-tech B2B organizations.
• Hands-on experience executing targeted account strategies to support account-based sales.
• Strong understanding of customer journeys and key sales engagement points.
• Degree in marketing, communications, or a related field.
• Excellent organizational and time management abilities.
• Critical thinking and problem-solving skills.
• Experience collaborating with sales and account management teams to coordinate offers and campaigns.
• Willingness to travel occasionally.
• Expertise in AI-driven marketing approaches, including targeting, data enrichment, automation tools like Marketo, Salesforce, Tableau, 6Sense, Sendoso, and Qualified.
• Familiarity with AI-assisted content personalization and repurposing techniques, as well as prompt engineering for AI tools to generate quality marketing copy and assets.

Distinctive Attributes

• Experience working remotely across multiple time zones in a global, dispersed environment.
• Industry experience in project management or collaborative work management technologies, with preference for vertical industry markets.
• Energy, enthusiasm, and commitment to team success with a collaborative, no-ego mindset.
• Positive, adaptable attitude and a good sense of humor.

Team and Culture

• Senior leadership position within a high-performing demand generation group.
• Encourages innovation and initiative in a collaborative culture.
• Direct opportunity to impact company revenue and brand presence.
• Competitive compensation, comprehensive benefits, and flexible working arrangements.

Benefits and Perks

• 25 calendar days of paid annual vacation.
• Parental leave: 26 weeks maternity, 4 weeks paternity.
• Two volunteer days per year.
• Bike-to-Work program.
• Health insurance covering employees and their dependents.
• Life insurance and income protection schemes.
• Company pension scheme.

Work Environment

Wrike supports a hybrid work approach with over 1000 employees worldwide across 10 hubs including Australia, Costa Rica, Cyprus, Czechia, Estonia, France, India, Ireland, Japan, and the United States. Flexibility varies by location, with some hubs typically expecting 2-3 days onsite collaboration each week to foster team interaction and cohesion.

Company Values

• Customer-Focused: Prioritize customers’ journeys and experiences in decision-making.
• Collaborative: Work collectively by leveraging diverse strengths via the Wrike platform.
• Creative: Consistently innovate and break boundaries to deliver exceptional solutions.
• Committed: Take ownership and dedication for personal and collective growth.

Recruitment Contact

Recruitment is being handled by Senior Recruiter Aziza Talhi.