Senior Manager User Acquisition

About the Role

As the Senior Manager of User Acquisition for Kuwait and Bahrain, you will lead the creation and expansion of a high-impact paid acquisition team across these markets. This pioneering leadership role involves defining comprehensive user acquisition strategies, recruiting and mentoring a dedicated team, and managing key metrics to ensure steady user growth aligned with regional goals.

Key Responsibilities

• Develop and take ownership of the user acquisition strategy across paid search, paid social, programmatic advertising, and app install channels for Kuwait and Bahrain.
• Lead and mentor a team of user acquisition specialists, focusing on continuous coaching and career development.
• Work in conjunction with the Director of Performance Marketing to synchronize cluster-level plans with broader regional objectives and financial plans.
• Maintain accountability for cluster KPIs such as Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and user growth volume.
• Manage daily campaign operations ensuring optimization and budget control across all paid media channels.
• Collaborate with the Marketing Efficiency team at Qatar headquarters to implement standardized attribution, measurement frameworks, and marketing technologies.
• Utilize insights from user acquisition analysts to refine strategies and boost campaign effectiveness continuously.
• Explore and pilot emerging acquisition platforms, audience segments, and creative types suited to the local markets.
• Collaborate with the Acting Head of User Acquisition for the Qatar and Oman cluster to exchange insights and align channel tactics.
• Coordinate with Creative and Communications teams to develop and improve performance-focused advertising content.
• Prepare and contribute to quarterly business reviews with actionable data driven cluster analyses.

Candidate Profile

• Minimum 5 years of experience in performance marketing or user acquisition with at least 2 years managing a team.
• Proven success in managing and scaling paid acquisition budgets within the GCC or MENA regions.
• Deep practical experience with at least three platforms among Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and programmatic DSPs.
• Experience operating within multi-market or cluster-based organizational setups is highly desirable.

Additional Qualifications

• Strong analytical aptitude capable of converting data into strategic insights.
• Demonstrated hiring and leadership skills for performance marketing teams.
• Outstanding communication and stakeholder management in complex matrix organizations.
• Familiarity with business intelligence and analytics tools such as Tableau or Looker.
• Fluency in English is required; Arabic language skills are advantageous.

About Snoonu

Snoonu is Qatar's native Super App innovating daily conveniences with fast delivery, shopping, and beyond powered by technology and a passionate global team. Our vision is to be the leading ultra app in Qatar and the region, transforming lives through tech-driven innovation. Our core values include customer obsession, integrity, curiosity, leadership by example, delivering exceptional results, and fostering teamwork.

Benefits and Culture

• Collaborate with a globally diverse team.
• Access to personal development budgets, courses, and supportive growth tools.
• Autonomy in tasks and a culture encouraging ownership.
• Generous and flexible leave and wellness policies encouraging work-life balance.
• Adoption of agile methodologies across functions.
• Great Place to Work® certified, emphasizing a people-first and empowering workplace culture.
• ISO certifications highlighting commitment to quality and safe work environment.
• Strong dedication to sustainability and corporate social responsibility initiatives.
• Inclusive and equal opportunity employer fostering diversity and fairness.

Join Us!

Become part of a team where your efforts make a meaningful impact and your voice matters. Let's innovate and grow together in an inspiring environment.