Digital Marketing Manager

Role Overview

This position requires 3 to 4 years of experience in B2B digital marketing, demand generation, or performance marketing. It offers a significant opportunity to influence Airtel B2B Africa's digital engagement with customers at the critical pre-sales decision phase, where nearly 70% of the buying process occurs online. The role focuses on enhancing Airtel's visibility, relevance, and trustworthiness across digital touchpoints to drive pipeline growth and establish Airtel as a preferred B2B technology partner across Africa.

Key Responsibilities

• Develop and own the annual digital campaign schedule.
• Oversee all Airtel B2B Africa digital platforms, including websites.
• Manage campaign execution and monitor performance metrics.
• Coordinate co-campaigns with OEM partners and manage marketing development funds planning.
• Expand and optimize social media and various digital channels.
• Collaborate with agencies regarding creative content production, media buying across platforms such as LinkedIn, Google, and programmatic advertising, and conduct A/B testing.

Candidate Profile

• Mandatory prior experience in B2B SaaS technology marketing.
• Proven expertise in digital and growth marketing within a global context, including managing large-scale digital operations and executing successful multi-region go-to-market growth strategies.
• Experience managing global marketing budgets exceeding 1 million USD.
• Strong analytical skills demonstrated by proficiency in tracking ROI through digital marketing dashboards.
• Experience managing global websites and social media accounts.
• Strong project and program management skills.
• Expertise in email marketing, WhatsApp marketing, SEM, SEO, and AEO techniques.
• Hands-on experience with tools such as PowerPoint, Excel, CRM systems, Marketing Automation Platforms, SaaS-based marketing tools, AI tools, Tableau, marketing intelligence platforms, and project management software.