Brand Manager - Remote

About the Company

Urban Farmer, the home brand of CAULIPOWER, is a pioneer in the food manufacturing sector known for producing healthier, convenient, and delicious options, focusing on plant-based and innovative ingredients. The company is committed to quality, sustainability, and consumer satisfaction, continually developing products to cater to changing dietary trends and lifestyles. It fosters a collaborative, dynamic environment that values creativity, strategy, and innovation to promote brand expansion and market success.

Role Overview

The Brand Manager position at Urban Farmer - CAULIPOWER involves leading strategic initiatives to drive brand growth, product innovation, and portfolio management. This full-time hybrid role, based in Manteno, Illinois, offers the chance to shape the CAULIPOWER brand's future by linking consumer insights, market trends, and operational actions. The role demands strategic thinking, project management, and entrepreneurial drive to execute innovation strategies, manage product development pipelines, and lead go-to-market efforts collaboratively with departments including Sales, R&D, Operations, Supply Chain, Quality, and Marketing.

Primary Responsibilities

• Develop and implement Urban Farmer's innovation roadmap for CAULIPOWER brand, uncovering new growth avenues and product ideas.
• Maintain a strong innovation pipeline aligned with both immediate targets and long-term strategic plans.
• Identify emerging consumer preferences, category potentials, retailer needs, ingredient advancements, and competitive landscape to find growth opportunities.
• Analyze consumer behavior, market data, industry trends, and syndicated information to guide innovation and strategic decisions.
• Convert insights into actionable product concepts and innovation platforms with strategic recommendations.
• Communicate innovation strategies and growth initiatives effectively to leadership and teams.
• Support existing products by assessing performance, profitability, and market presence, and suggest improvements or new initiatives.
• Develop convincing consumer value propositions, product positioning, and messaging frameworks.
• Collaborate with Finance and Sales for accurate forecasting, planning, and business reviews.
• Ensure adherence to regulatory compliance and brand standards for product claims, packaging, and communications.
• Work closely with Marketing and Creative teams for successful product launches and go-to-market execution.
• Facilitate cross-departmental collaboration to promote project success and a culture of innovation and accountability.
• Monitor competitors' pricing, promotional activities, and launches to ensure competitive positioning.

Candidate Qualifications

• Bachelor's degree in Marketing, Consumer Packaged Goods, or related discipline.
• 5 to 8 years of relevant experience in innovation, commercialization, product development, category or brand management within CPG or food sectors.
• Successful track record in managing cross-functional projects from conception through launch.
• Strong project management capabilities with multitasking proficiency.
• Advanced analytical skills with expertise in consumer insights, syndicated data such as IRI, Nielsen, SPINS, Circana, and business performance metrics.
• Familiarity with Stage-Gate product development methodologies.
• Experience creating business cases, financial analysis, pricing strategies, and commercialization planning.
• Exceptional communication, presentation abilities, and stakeholder management skills.
• Capability to influence cross-functional teams without direct reporting authority.

Benefits and Additional Information

• Annual salary between 100000 and 115000 USD.
• Flexible hybrid and remote working options.
• Comprehensive health, dental, and vision insurance coverage.
• Paid holidays and leave policies.
• Opportunities for professional development and continuous learning.
• A collaborative and innovative workplace culture.
• Chance to lead meaningful projects in a growing organization.

Equal Opportunity Statement

Urban Farmer and CAULIPOWER are committed to equal employment opportunities, celebrating diversity and inclusivity without discrimination based on race, ethnicity, gender, age, disability, sexual orientation, religion, or any other protected category. Applicants who need accommodations due to disabilities are encouraged to contact the company for alternative application processes.