Assistant Manager - Marketing

Position Objective

This role is accountable for crafting and executing both short-term and long-term marketing strategies tailored to the brands assigned. It involves brand management, budget oversight, business expansion initiatives, and supervision of personnel.

Key Duties

• Collaborate closely with assigned brands to oversee marketing services, ensuring timely delivery of above and below-the-line materials within budget while maintaining high-quality brand communications to support business growth inline with brand objectives.
• Oversee campaign management for both existing and new store launches, maintain media partnerships, and facilitate smooth communication with agencies across markets.
• Design integrated communication strategies to boost brand equity and customer preference.
• Optimize media management and planning to maximize resource utilization.
• Coordinate all marketing, advertising, and promotional efforts effectively.
• Understand product positioning and brand communication through integrated channels.
• Develop marketing plans focusing on top-line growth and profitability enhancement.
• Identify and cultivate new clients, negotiating to secure profitable agreements.
• Implement marketing strategies aimed at meeting volume, market share, and profitability goals.
• Increase brand presence and accelerate growth via proactive business development approaches.
• Establish strategic partnerships with key sector accounts to tailor solutions for client retention and acquisition.
• Create sales and customer-oriented marketing campaigns based on market trends and consumer behavior.
• Explore strategic alliances and new business partnerships regionally to diversify business lines.
• Conduct ongoing competitor and market trend analyses to identify prospective clients and business opportunities.
• Manage retail operations including market analysis, product selection, marketing, and client services.
• Segment customers and analyze purchasing behaviors through loyalty programs to develop targeted initiatives.
• Ensure customer satisfaction by managing customer-centric operations and achieving service quality standards.
• Gather market insights and competitor intelligence to enhance brand penetration and loyalty.
• Plan advertising media campaigns in collaboration with local and national media, creative teams, and researchers to deliver cost-effective media plans.
• Work with creative and visual merchandising teams to finalize campaign visuals and designs.