Senior Product Analyst

About ASOS

ASOS is a global online fashion retailer committed to empowering customers to express their authentic selves. The company fosters an inclusive culture, proudly aligning with initiatives like Inclusive Companies, Disability Confident, and the Business in the Community Race at Work Charter. ASOS encourages a supportive environment, offering accommodations during hiring to enable candidates to perform at their best.

Role Overview

We are seeking a Senior Product Analyst to join our Product Analytics team to directly influence the future of ASOS’s customer experiences. Beyond traditional analysis, this role involves steering how data drives product strategies, engaging senior stakeholders, and making measurable contributions across our platform.

Key Responsibilities

• Conduct thorough analyses of customer journeys and funnels to uncover impactful opportunities for improving engagement, conversion, and retention.
• Lead the design, implementation, and evaluation of A/B testing and experimentation with a focus on statistical accuracy and business results.
• Identify growth opportunities proactively and persuade prioritization using data-driven proposals and controlled experiments.
• Convert complex datasets into transparent, compelling narratives for diverse audiences including senior leadership.
• Collaborate with Product Managers and leadership to shape product strategy grounded in data, defining key success indicators and tracking outcomes.
• Develop and maintain dashboards, reports, and enable self-serve analytics to broaden data accessibility across product teams.
• Coach junior analysts and promote best practices to elevate analytical rigor throughout the team.

Candidate Profile

• Exceptional analytical skills capable of resolving ambiguous challenges by generating actionable insights.
• Robust understanding of statistics, particularly hypothesis testing and experimental design, applied in product contexts.
• Proficiency in advanced SQL and Python (especially pandas and NumPy) for analyzing extensive datasets.
• Demonstrated experience managing A/B testing programs and leveraging experiment results to influence product directions.
• Strong track record of examining user behavior in digital or e-commerce environments to drive quantifiable enhancements.
• Expertise with data visualization platforms such as Power BI, Tableau, or Looker, emphasizing storytelling for stakeholder influence.
• History of close collaboration with Product teams and influencing decisions at senior leadership levels.

Additional Benefits

• Employee discount on ASOS products.
• Access to employee sample sales.
• 25 days paid vacation annually plus an extra day to celebrate a special personal event.
• Discretionary bonus plan.
• Private medical insurance.
• Flexible benefits budget, convertible to cash or other perks.
• Opportunities for personalized learning and development experiences to support growth in role.