Senior Digital Marketing Analyst

About the Role

This opportunity is offered in partnership with a company seeking a Senior Digital Marketing Analyst based in the United States. This role is tailored for a digital marketing professional eager to enhance customer interactions, streamline digital journeys, and elevate online presence within an international B2B setting. The ideal candidate will employ analytics, SEO, content refinement, and user experience insights to assist customers in efficiently finding relevant information and solutions. Collaborating closely with teams in marketing, product development, sales, and engineering, you'll guide digital strategy by providing data-driven recommendations and driving ongoing enhancements.

Key Responsibilities

• Manage and improve digital experiences across key web platforms focusing on content clarity, navigational ease, increased visibility, and higher customer engagement rates.
• Lead projects aimed at improving digital experiences by planning, executing, evaluating, and iterating to optimize website and customer journey performance.
• Analyze data on customer behavior and digital metrics to pinpoint obstacles, conversion potential, and opportunities to refine user experience.
• Implement and advance search optimization tactics across internal search engines and external SEO/GEO outlets to boost content exposure and product discoverability.
• Perform keyword research, assess search performance, and optimize content to increase targeted traffic and user interaction.
• Work alongside search, product data, and content teams to improve taxonomy, metadata, and overall effectiveness of digital content.
• Create dashboards, generate reports, and derive actionable insights using analytics tools to track engagement, conversions, and performance of digital channels.
• Collaborate with product, engineering, sales, and marketing departments to roll out initiatives to enhance customer experience.
• Support account-based marketing and campaign efforts by optimizing landing pages, product pages, and user navigation for intended audiences.
• Regularly monitor website metrics and suggest continual improvements through methods such as A/B testing, content updates, and interface adjustments.

Required Qualifications and Experience

• A bachelor's degree or higher in Digital Marketing, Marketing, Business, Communications, or a related discipline.
• Over eight years of professional experience in digital marketing, digital experience management, or similar roles, preferably within a B2B context.
• Proven expertise managing website content and digital platforms, with a preference for experience in CMS tools like Adobe Experience Manager (AEM).
• Familiarity with analytics platforms such as Adobe Analytics and Google Analytics.
• Experience using SEO/SEM tools including SEMrush, Google Ads, and Search Console.
• Understanding of UX research techniques, customer journey mapping, and digital experience optimization strategies.
• Strong analytical skills with the ability to convert data findings into actionable business strategies.
• Excellent communication skills and experience collaborating with multidisciplinary global teams.
• Capable of handling multiple tasks, working independently, and thriving in a matrix organizational structure.
• Detail-focused, proactive, and comfortable operating in a dynamic digital environment.
• Experience in supporting account-based marketing campaigns is a valuable asset.

Compensation and Benefits

• Competitive base salary ranging from $116,300 to $174,400 annually, dependent on experience, qualifications, and location.
• Opportunities to earn performance-related incentives as part of the total remuneration package.
• Comprehensive medical insurance coverage.
• Participation in a 401(k) retirement savings plan.
• Included disability and life insurance benefits.
• Option to participate in an employee stock purchase program.
• Paid time off alongside additional optional employee benefits.
• Full flexibility to work remotely.
• Chance to contribute to global initiatives focused on digital transformation and enhancing customer experiences.
• A collaborative work environment offering interaction with marketing, technology, product, and business teams globally.

Additional Information

The hiring process is supported by an AI-driven matching system which ensures applications are assessed quickly and fairly based on core job qualifications. Final candidate selection and subsequent interview steps are managed directly by the partner company. Applicants have the right to access, rectify, erase, or object to the use of their personal data in compliance with data protection laws. AI tools aid the recruitment process by reviewing applications and analyzing candidate information but do not replace human decision-making.