Marketing Specialist

About Kwikly Dental Staffing

Kwikly Dental Staffing stands as the leading dental staffing company in the United States, leveraging technology to revolutionize how dental professionals connect with offices. Recognized as one of the fastest-growing companies nationally, Kwikly employs every dental professional on its platform as a W-2 employees, managing payroll, taxes, and workers' compensation.

Role Overview

This hands-on Marketing Specialist position offers a broad scope across multiple marketing disciplines including social media, communications, creative production, events, and daily operations. You will be a key contributor in content marketing and growth initiatives, working closely with leadership and cross-functional teams. This role requires ownership, agility, and the ability to deliver across digital and traditional marketing channels.

Key Responsibilities

• Lead and manage social media strategies and daily activities across LinkedIn, Meta, and TikTok to build strong brand presence.
• Own the company blog including editorial calendar planning, content creation, SEO optimization, publishing, and maintenance.
• Execute content marketing efforts such as newsletters, thought leadership pieces, and consistent brand messaging across platforms.
• Produce creative assets like flyers, videos, scripts, and graphics collaborating with the creative director.
• Support growth marketing by creating ad creatives, managing influencer partnerships, and exploring new acquisition channels.
• Gather and create compelling customer reviews and testimonials to enhance credibility.
• Manage communications across email, SMS, and newsletters targeted at dental offices and professionals.
• Oversee direct mail campaigns and coordinate print production and fulfillment.
• Plan and execute 10 to 15 trade shows and live events annually, including logistics, setup, and follow-ups.
• Coordinate travel arrangements for marketing teams and partners to ensure smooth attendance at events.
• Organize internal and company-wide events that promote positive culture and employee engagement.
• Manage the webinar program from topic selection to promotion, hosting, and post-event activities.
• Collaborate on joint marketing campaigns with partners such as TeamSmile and HR for Health.
• Handle day-to-day marketing operations including calendar management, incoming requests coordination, project tracking, and vendor relations.
• Work closely with the senior growth marketing manager to innovate campaigns and test new marketing ideas.

Qualifications and Experience

• 1-3 years of marketing experience or exceptional internship experience with a demonstrable portfolio.
• Practical expertise in digital marketing including social media management, email campaigns, web content, and content marketing.
• A genuine curiosity and participation in traditional marketing methods like print, direct mail, tradeshow, and live events.
• Proven writing ability and ownership of social media channels you have personally managed.
• Proficiency in short-form video content and organic social media growth on LinkedIn, Meta, and TikTok.
• Experience with communication platforms such as email and SMS marketing is preferred.
• Familiarity or aptitude to quickly learn marketing software tools like HubSpot, Asana, Canva, and CapCut.
• Comfortable using AI in daily work and eager to deepen this skill.
• Exposure to influencer, creator, or user-generated content marketing is advantageous.
• Experience with tradeshows or live event management is a plus.
• Background in the dental industry is highly desirable.
• Must be able to work onsite in Minneapolis three days per week and attend approximately 10-15 events annually, including occasional weekend commitments.

Personal Attributes

• Excellent writing and content creation skills to engage busy professionals effectively.
• Highly motivated and hungry for responsibility and professional growth.
• Strong collaborator and dependable team member who proactively offers support.
• High output orientation maintaining quality under volume pressure.
• Comfortable on camera, capable of directing colleagues to capture quality visual content.
• Self-driven with the ability to take initiative and work independently.
• Highly organized with attention to deadlines and detail.
• Works quickly and with a sense of urgency.

Compensation and Benefits

Annual salary ranges from $55,000 to $70,000 depending on experience and suitability. Benefits include medical, dental, vision insurance, 401(k) plan, paid time off, and flexible remote work options.

Culture and Work Environment

The work environment at Kwikly is dynamic, fast-paced, and geared towards high performance with an emphasis on speed, accountability, and excellence. The team fosters a culture of collaboration, trust, shared successes, and constant learning. Employees work closely with senior leadership and have immediate impact opportunities with room for advancement.