Marketing Associate

About Whatnot

Whatnot is a leading live commerce platform active in North America and Europe, offering a place for buying, selling, and discovering a vast range of products such as trading cards, fashion, electronics, and live plants. Sellers use Whatnot to build thriving businesses across hundreds of categories. The company pioneers the live commerce industry in Western markets without existing templates, shaping this emerging sector.

Our team works remotely but is connected through regional hubs located in the US, UK, Ireland, Poland, Germany, and Australia. We emphasize agility, close user engagement, and impactful work. Recently, Whatnot was recognized as Forbes' #1 Best Startup Employer in America.

Role Overview

The Marketing Associate for Australia is a customer-centric marketer adept at driving acquisition, engagement, and retention. This position focuses on expanding buyer demand across Australia's main product categories. Responsibilities include managing and executing campaigns and events to increase community engagement and conversions, conducting digital and in-person events, influencer collaboration, and working closely with creators and sellers to generate compelling content.

Key Responsibilities

• Drive buyer acquisition by planning and implementing campaigns and events that create excitement and demand across categories.
• Oversee and support product launches and platform events spanning multiple channels and key community occasions.
• Manage influencer relationships, including campaign ideation, execution, and performance reporting.
• Collaborate with the global social media team to develop strategies, manage content calendars, and advise on social content tied to major campaigns.

Candidate Profile

• Minimum of 3 years in marketing within fast-moving environments.
• Experience in category marketing, event management, social media marketing, influencer marketing, or operational business roles.
• Proficiency in conceptualizing and driving digital marketing campaigns to conversion.
• Hands-on experience working directly with influencers and content creators.
• Strong project management and problem-solving skills to independently manage multi-channel campaigns.
• Engagement with internet culture and enthusiasm for Whatnot’s communities.
• Passion for creator communities and product categories relevant to Whatnot.
• Data-driven approach with skills in tracking growth metrics and marketing program analysis.
• Competency in digital marketing platforms and data analytics tools.
• Adaptability and resourcefulness suited for a fast-paced startup with minimal supervision and readiness to pivot as needed.
• Previous experience at a high-growth startup, marketplace, or creator-driven platform is advantageous.

Benefits

• Generous paid holiday and time off policies.
• Medical, dental, and vision insurance options.
• Support for remote work, including home office setup allowances.
• Monthly allowances for phone, internet, wellness, and app engagement.
• Care benefits, including annual childcare support and lifelong family planning assistance (adoption, fertility).
• Retirement plans with matching contributions (401k in the US; pension plans internationally).
• Paid parental leave with 16 weeks' full pay plus one month of gradual return, aligned with country regulations.

Equal Opportunity Statement

Whatnot is committed to fostering diversity and equal opportunity. Employment decisions are made without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental or disability status, or other legally protected categories. We believe diverse experiences enhance our work and culture.

Compensation

The salary for this role ranges from A$85,000 to A$115,000 annually.