Key Account Manager – Utility

Role overview

SOFAR is hiring an experienced Key Account Manager to support its utility-focused business in the DACH region, with a strong emphasis on PV and battery energy storage solutions. The position centers on building and managing relationships with important customers such as project developers, EPC partners, and utilities, while helping secure new business and grow existing accounts in coordination with the regional leadership team.

What you will do

• Build, manage, and strengthen relationships with key utility customers, including developers, EPC companies, and utilities.
• Assist with RFQs, tender responses, and commercially sound proposals.
• Take the lead on, or support, discussions around contract terms such as delivery obligations, performance conditions, liquidated damages, and service level agreements.
• Work closely with internal technical, legal, and finance stakeholders to move deals forward.
• Handle long sales cycles and help close complex B2B opportunities.
• Spot new business prospects and support the growth of existing partnerships.

What we are looking for

• A bachelor’s degree or higher in Business, Engineering, or a related field.
• 4 to 7 years of experience in B2B sales or key account management, preferably within the energy or utility sector.
• Good understanding of energy-related systems such as PV, BESS, and grid infrastructure.
• Working knowledge of contract frameworks and foundational contract law.
• Familiarity with German and EU energy regulations as well as tendering procedures.
• German at native or fluent level.
• English at business level (B2/C1).

Skills and strengths

• Consultative selling and commercial negotiation.
• Managing complex projects involving multiple stakeholders.
• Analytical thinking and the ability to turn customer needs into workable solutions.
• Strong communication and presentation skills.
• Structured working style with a proactive, goal-oriented approach.
• Ability to collaborate effectively across functions.

Nice-to-have experience

• Exposure to public or semi-public tender processes.
• Experience using CRM or ERP tools.
• Valid driving license for class B vehicles.

About SOFAR

Shenzhen SOFARSOLAR Co., LTD., established in 2013, is a technology company that combines research and development, manufacturing, sales, and marketing. Its product portfolio includes grid-tied inverters ranging from 1kW to 255kW, hybrid inverters from 3kW to 20kW, and a broad range of green energy storage solutions. The company operates three R&D centers in Shanghai, Shenzhen, and Wuhan, along with two major manufacturing bases. Its PV and storage products are used in more than 80 regions worldwide.

Recognition and brand highlights

• Ranked among the top 5 string inverter brands in the Chinese enterprise market.
• Recognized as an outstanding contributor in China’s distributed photovoltaic sector.
• Known globally as a leading provider of energy storage system solutions.
• Recipient of the “TOP Brand PV Inverter” award from EUPD in multiple countries.

Company message

The organization’s mission is to create cleaner energy solutions and support a greener way of life. Candidates who want to contribute to that vision are encouraged to consider the role.