Coordinator, Strategy

About Universal Music Group

Universal Music Group (UMG) is the premier global music company, dedicated to artistry, innovation, and entrepreneurship. Operating in over 60 countries, UMG manages a diverse range of businesses including recorded music, publishing, merchandising, and audiovisual content. We discover and nurture recording artists and songwriters, producing and promoting many critically acclaimed and commercially successful musical works globally.

Role Overview and Responsibilities

• Collaborate closely with the Chief Strategy Officer and the Collective organization to support project coordination, interdepartmental communication, campaign execution, presentation preparation, and daily operational activities.
• Manage and synchronize cross-functional projects involving teams such as Advertising, Creator Strategy, Owned & Operated Network, Creative, Commerce, CRM, Digital, and Marketing to ensure campaigns remain organized, aligned with brand standards, achieve KPIs, adhere to timelines, and meet rollout objectives.
• Assist in planning campaigns, organizing promotional assets, managing creator-driven campaigns, overseeing content network schedules, and reporting on various initiatives within the REPUBLIC Collective’s labels and artist roster.
• Work in partnership with UMusic Shop, internal direct-to-consumer units, and label marketing teams to facilitate artist merchandise activations, exclusive launches, limited-edition campaigns, fan engagement initiatives, and oversee all REPUBLIC Label Collective merchandise offered through UMusic Shop.
• Coordinate integrated, cross-platform marketing programs that merge creator campaigns, paid media, owned content, CRM initiatives, merchandise, and artist efforts to create cohesive fan experiences.
• Prepare accurate presentations, campaign summaries, performance analyses, and executive-ready materials leveraging data collected across departments.
• Monitor campaign KPIs, key milestones, budgeting, invoicing, purchase orders, and workflow processes to ensure streamlined campaign execution.
• Arrange meetings with internal stakeholders, external agencies, creator collaborators, vendors, and diverse teams, managing follow-ups and tracking action items.
• Organize shared resources including project trackers and documentation to enhance cooperation and knowledge sharing within the Strategy department.
• Conduct research on emerging digital platforms, evolving creator trends, fan behaviors, advertising innovations, and new technologies to identify opportunities for artist expansion.
• Support logistics and execution of team meetings, creative brainstorms, offsite events, artist activations, and special projects as organizational demands evolve.

Qualifications and Skills

• 2 to 3 years of professional experience in marketing, strategy, project coordination, digital media, content creation, preferably within the music industry or a social media agency.
• Demonstrated strong organizational and project management abilities to balance multiple priorities efficiently.
• Excellent written, verbal, and interpersonal communication skills.
• High attention to detail, strong follow-through, and a proactive approach to identifying and solving problems.
• Comfortable adapting to a dynamic, fast-paced, and collaborative work environment that involves shifting priorities.
• Proficiency with Microsoft Office suite (PowerPoint, Excel, Outlook, Word) and Google Workspace tools.
• Familiarity with Adobe Creative Suite is advantageous.
• Ability to utilize AI tools such as ChatGPT effectively.
• Experience with project management software like Asana, Monday.com, Airtable, or similar platforms is a plus.
• Analytical mindset with enthusiasm for campaign performance, audience insights, and trends in digital marketing.
• Passion for music, social media, creator culture, eCommerce, and new technology trends.
• Positive demeanor, strong work ethic, and eagerness to grow within a collaborative team environment.

Compensation and Benefits

The offered base salary ranges between $40,520 and $50,000 depending upon qualifications, relevant experience, special skills, education, certifications, and candidate location.

• Comprehensive medical, dental, and vision insurance coverage, including full coverage for outpatient in-network mental health care.
• Fertility benefits available for eligible participants under the medical plan.
• Well-being reimbursements covering fitness classes, spa treatments, meal services, travel, and more, up to $720 annually.
• Student Loan Repayment Assistance and Tuition Reimbursement programs.
• 401(k) plan featuring immediate 100% vesting on the first 5% of contributions plus an additional employer match.
• Generous paid time off including flexible PTO for exempt employees, 3 weeks PTO for non-exempt, 2 weeks paid winter break, and 10 company holidays such as Juneteenth and Wellbeing Day.
• Summer Fridays during the period between Memorial Day and Labor Day.
• Paid parental leave available to all types of parents.

Additional Information

This job description provides an overview of responsibilities and is subject to modification as business needs change.

Universal Music Group is committed to equal employment opportunity. The company participates in E-Verify in certain states but not in California and New York, limiting employment eligibility for candidates requiring employer E-Verify enrollment, such as those on STEM-OPT visas.