Brand Designer

About Baseten

Baseten provides mission-critical inference infrastructure for leading AI companies, including Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By combining applied AI research, adaptable infrastructure, and developer-friendly tooling, the company helps teams at the edge of AI move advanced models into production. Baseten is scaling rapidly and recently closed a $1.5B Series F led by Altimeter Capital, Conviction Partners, and Spark Capital.

In this role, you will help shape the platform that engineers rely on to launch AI products.

What you will do

• Drive major brand initiatives across digital channels, live events, and out-of-home placements.
• Work closely with engineering and product marketing on significant product launches.
• Translate technical concepts into clear, visually strong communication.
• Develop Baseten's visual identity into a scalable brand system.
• Take ownership of projects from initial concept to final launch while partnering with marketing, product, engineering, and leadership.
• Contribute to the employer brand and help shape the experience of new team members joining Baseten.
• Continuously elevate the quality of design across every customer-facing interaction.

What you bring

• A portfolio that shows excellent craft, strong visual judgment, and careful attention to detail.
• A genuine commitment to quality and a habit of refining the small things.
• Strong communication skills and comfort working in collaborative teams.
• The ability to build systems when needed, not only produce individual assets.
• Confidence taking ownership and leading cross-functional work from start to finish.
• Interest in technical products and the ability to make complex ideas understandable without losing nuance.
• Comfort in a fast-paced environment where high standards matter.
• Well-developed design opinions and the ability to explain what works and what does not.

Bonus experience

• Hands-on experience with motion design and animation.
• Background designing for developers or other highly technical audiences.

Benefits

• Competitive pay with meaningful equity participation.
• Full coverage of medical, dental, and vision insurance for employees and dependents.
• Flexible paid time off, plus a company-wide Winter Break when offices are closed from Christmas Eve through New Year's Day.
• Paid parental leave.
• Fertility and family-building support through Carrot.
• Access to a company-facilitated 401(k).
• Exposure to a broad range of ML startups, creating strong learning and networking opportunities.

Additional information

Baseten is an equal opportunity employer and welcomes applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

The company also considers qualified applicants with criminal histories in line with applicable law, including the San Francisco Fair Chance Ordinance where relevant.

Compensation range: $100,000 to $175,000.