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Overview

The Brand Manager will be pivotal in steering Steve Madden's growth from a dominant footwear brand to a comprehensive lifestyle brand, including sub-brands such as Madden Girl and Madden NYC. This position links product, marketing, creative, and partnerships to craft compelling brand stories and spearhead key growth strategies that enhance cultural relevance and commercial success.

Primary Duties

Act as a key integrator among marketing, creative, merchandising, e-commerce, and wholesale departments
Maintain rigorous oversight of timelines, deliverables, and execution with urgency and precision
Apply a flexible and solution-focused approach in a dynamic, fast-moving environment
Identify and develop strategic brand partnerships that generate buzz and attract new customers
Function as a principal liaison among collaborators, ensuring cohesive alignment from concept to launch
Manage multiple projects and deadlines effectively, utilizing support and available resources
Complete additional responsibilities and special projects as assigned

Core Competencies

Keen sense for trends, tone, and visual storytelling across various channels
Strong project management abilities to drive schedules and foster cross-functional collaboration
Capacity to adapt swiftly and pivot priorities in a deadline-driven setting
Thorough knowledge of fashion trends, consumer behaviors, and competitive environments
Proven track record in conceiving and executing brand collaborations
Excellent stakeholder and partner relationship management skills
Talent for discovering culturally significant partners to enhance brand appeal and customer acquisition
Exceptional communication and teamwork skills spanning marketing, creative, merchandising, and sales
Highly detail-oriented with superior organizational skills

Requirements

Bachelor's degree or comparable experience
Between 5 to 8+ years in brand management, marketing, or similar roles—preferably within fashion or retail
Strong grasp of the interplay between product, narrative, and commerce
Hands-on experience managing collaborations, partnerships, and integrated campaigns
Passion for fashion, trends, and culture
Demonstrated ability to juggle multiple projects and adhere to strict deadlines

Compensation and Benefits

The base salary range is $110,000 to $120,000, influenced by skills, experience, education, and organizational role. Benefits include health and dental insurance, life insurance, disability coverage, 401K plan, paid holidays, substantial paid time off, and growth opportunities within a vibrant team.

Additional Details

Location: Based in the LIC office; on-site presence required.

Brand Manager

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