المسمى الوظيفي

Role overview

This opportunity is for a creative social media specialist who enjoys working with communities and helping a premium pet brand strengthen long-term relationships with its audience. The focus will be on growing and refining the brand’s Instagram and TikTok presence for a Manhattan-based dog business, with an emphasis on keeping current clients engaged and making them feel part of a welcoming, exclusive community.

The brand voice should feel like approachable luxury: polished and upscale, yet warm, inclusive, and friendly. The aim is to build a digital clubhouse that gives dog owners a sense of pride and belonging. The first engagement is a paid 30-day trial, with the possibility of continuing into a longer-term partnership.

Deliverables

Produce and edit 15 strong video posts each month that fit the brand’s refined but approachable style.
Publish three story updates every day to keep the community active and engaged.
Prepare content for weekly review sessions and incorporate feedback as needed.
Handle day-to-day community engagement by replying to comments and direct messages in a way that builds trust and loyalty.
Work with supplied brand assets to maintain a consistent look and stay aligned with the visual identity.

Requirements

Background in managing social media for local businesses or premium/luxury brands, especially where retention and community-building are key goals.
Solid video editing ability and a strong sense of visual storytelling.
Good working knowledge of Instagram and TikTok practices, including scheduling, engagement tactics, and performance analysis.
Clear written communication and the ability to naturally reflect a warm, inclusive brand personality.
Comfort working independently, meeting deadlines, and adjusting work based on feedback.
Familiarity with New York City culture and the local pet scene is helpful.
A portfolio or examples showing community-focused social media work are required.

About the company

Twine is a freelance marketplace that connects freelancers, consultants, and contractors with businesses seeking creative and technical expertise. It supports companies ranging from major global brands to fast-moving startups as they build and scale flexible teams.

Mission

The company’s mission is to help creators and businesses succeed in a freelance-led, AI-shaped working world.

Additional information

The assignment begins as a 30-day paid trial and may lead to a longer engagement if the collaboration is a good fit.

Remote Social Media Manager – Junior Contract