职位描述

Overview

This position is part of the Digital Experience Optimization team at Qatar Airways, focused on enhancing digital channels including the official website and mobile app. The role involves planning, executing, and analyzing A/B and multivariate testing along with personalization initiatives to optimize user experiences.

Key Responsibilities

Create and manage A/B tests, multivariate tests, and personalized experiences across digital platforms using Adobe Target and other tools.
Develop comprehensive test plans including hypotheses, success criteria, and audience segments, avoiding overlaps with other experiments.
Author and maintain custom HTML, CSS, and JavaScript/jQuery code to support personalization and testing efforts.
Collaborate closely with product managers, UX designers, analysts, and data teams to define test requirements and segmentations.
Analyze test data leveraging Adobe Analytics and similar platforms, deriving actionable insights.
Present concise reports to product owners and senior stakeholders based on behavioral data and audience insights.
Support implementation of personalization strategies by creating and quality assuring audience segments, triggers, and decision-making rules.
Evaluate UX and content standards by benchmarking against industry practices to identify improvement opportunities.
Oversee end-to-end test execution including quality assurance, IT coordination, live monitoring, and post-test evaluation.
Document test results, learnings, and recommendations to enrich the knowledge base of experimentation and personalization.
Work with cross-functional teams to align experimentation and personalization efforts with the overall digital product roadmap.
Assist the Testing & Optimization Manager in expanding the experimentation capabilities across teams through training and documentation.
Perform other related duties as assigned by department leadership.

Candidate Profile

Bachelor’s degree or equivalent with at least four years of relevant professional experience.
Familiarity with analytics tools such as Adobe Analytics and Google Analytics.
Experience in UX research and design principles.
Proficiency in designing and executing A/B tests, multivariate testing, and personalization using platforms like Adobe Target.
Ability to translate complex datasets into clear, actionable insights.
Good understanding of statistical analysis methods.
Strong communication aptitude.
Technical skills including HTML, CSS, JavaScript, and jQuery.

About Qatar Airways

Qatar Airways has grown from operating four aircraft to encompassing twelve diversified business operations. The airline prides itself on rapid growth, innovation, and achieving ambitious goals beyond conventional limits. Each team member plays a crucial role in shaping this narrative by contributing to customer experiences and operational excellence within a global community.

Additional Information

Position reference: 228463
Location: Doha, Qatar Metropolitan Area
Job family: Corporate & Commercial
Application deadline: August 4, 2026

Web Optimization Specialist