Social Media Manager

About the organization

Healthful Heroes is a Seattle-based nonprofit with 501(c)(3) status that centers the lived experience of patients. The team gathers structured, long-form interviews with people living with chronic and complex health conditions to share practical, firsthand insight with others facing similar diagnoses. The work focuses on the realities of care-seeking, symptom management, delays, barriers, and the moments that shape a person’s healthcare journey.

Volunteers and contributors are essential to the mission. The organization brings in people with strengths in patient interviewing, content creation, video editing, and community outreach, offering a way for professionals and students from public health, journalism, communications, technology, and the health sciences to use their skills in service of patient voices.

The audience includes patients, caregivers, researchers, and the wider healthcare community—essentially anyone who benefits from understanding illness through real human experience rather than abstract messaging.

Role overview

In this role, you will shape and oversee the organization’s social presence, building an engaged audience around serious health content and real patient stories. This is not about generic awareness graphics; it is about presenting meaningful narratives that reach the people who most need them.

Responsibilities

• Plan, publish, and manage social content that highlights patient stories and advocacy-focused health information.
• Grow and maintain an active audience across social channels.
• Work with the team to translate interviews and related material into compelling digital posts.
• Use scheduling platforms such as Buffer, Later, or similar tools to organize and post content.
• Monitor basic performance metrics and adjust content based on audience response.
• Apply editorial judgment when handling sensitive health-related material.

Requirements

• Proven experience handling social media accounts for a nonprofit, publication, or advocacy group.
• Strong writing ability and a clear sense of what connects with audiences in health and advocacy contexts.
• Working knowledge of scheduling tools such as Buffer, Later, or equivalent platforms.
• Comfort working with sensitive health topics and using sound editorial discretion.

Perks and growth

• Full ownership of a nonprofit’s digital presence.
• A measurable portfolio of audience growth results.
• Experience at the intersection of patient advocacy and health communications.
• Transferable exposure for future roles in health system communications, patient affairs, advocacy, and public health media.

Additional information

The role is listed as a remote position with an expected workload of about 3 to 5 hours per week and is ongoing in nature.