Senior Executive - Social Analytics

About the Role

The Senior Executive in Social Analytics & Community Management will be responsible for analyzing social media data to drive actionable insights, reporting, and community engagement to bolster business goals. This role involves monitoring brand metrics, managing customer interactions with care, and collaborating with various departments to improve customer experience and optimize social media presence across company-managed channels.

Key Responsibilities

• Collect, analyze, and interpret social media metrics to create weekly, monthly, campaign-specific, and ad hoc reports for stakeholders.
• Monitor both organic and paid social media performance indicators such as Reach, Views, Engagement, Follower growth, Engagement Rate, and campaign outcomes.
• Update and manage dashboards and trackers for various campaigns, brand portfolios, influencer collaborations, and ongoing performance monitoring.
• Convert analytical data into strategic guidance to enhance content effectiveness, audience interaction, and campaign success.
• Handle community engagement across social platforms ensuring prompt, high-quality responses aligned with brand tone and customer experience standards.
• Use social listening tools like Konnect Insights or equivalents to track customer sentiment, emerging trends, competitor activity, and flag potential issues.
• Work closely with Marketing, Brand, Customer Support, and Operations teams to address customer queries, handle escalations, and maintain consistent communications.
• Act as a liaison between Marketing and Customer Support by coordinating campaign briefs, response protocols, and updates.
• Contribute to internal business reviews through accurate reporting, performance analyses, insights, and recommended actions.
• Utilize Excel, Google Sheets, Microsoft Office, and social listening/reporting software to streamline data analysis and operational processes.

Qualifications and Skills

• Bachelor’s degree in Marketing, Digital Marketing, or a related discipline.
• Between 1 and 4 years of experience in social media analytics, community management, digital marketing, reporting, or similar fields.
• Strong analytical capabilities with experience in social media performance reporting and dashboard development.
• Preferred hands-on experience with social listening platforms such as Konnect Insights.
• Advanced skills in Excel and Google Sheets; proficient with Microsoft Office suite.
• Excellent written communication, stakeholder engagement, and problem-solving skills.
• Capability to perform effectively in a dynamic environment and juggle multiple stakeholder interactions simultaneously.