Membership Director

About Inspirato

Inspirato is a luxury travel company based in Denver, Colorado, offering affluent travelers a curated portfolio of over 100 destinations, more than 350 luxury homes, 50+ hotels and resorts, and custom travel experiences around the world exclusively for members. The company prioritizes values of certainty, care, and value while delivering exceptional travel experiences. Diversity, equity, and inclusion are core to Inspirato's culture, celebrating and fostering a workplace reflecting diverse backgrounds, identities, and perspectives.

Role Overview

The Membership Director position is a full-time, onsite consumer sales role focused on guiding high-net-worth clients through consultative sales of luxury travel memberships. The role encompasses the entire sales cycle—from prospecting and discovery to negotiation and closing—delivering an outstanding buying experience that emphasizes value over discounting.

Key Responsibilities

• Manage end-to-end sales activities including lead generation, qualification, needs assessment, proposal crafting, handling objections, negotiating, and finalizing sales.
• Develop and expand a designated sales territory cultivating strong relationships with prospective members.
• Clearly communicate Inspirato's value proposition emphasizing certainty, care, and value.
• Conduct in-depth discovery to understand prospects' travel preferences, lifestyles, and motivations, while creating a sense of urgency around the discretionary purchase.
• Maximize membership value by appropriately recommending membership levels and minimizing unnecessary discounts.
• Promote Inspirato's travel experiences to enhance member engagement and increase long-term value.
• Maintain accurate and timely pipeline data, opportunity stages, and forecasts in Salesforce.
• Generate pipeline through virtual meetings, events, referrals, LinkedIn networking, outbound prospecting, and territory development.
• Collaborate with Member Care, Marketing, Real Estate, and other departments to ensure a seamless customer experience.
• Engage in ongoing coaching, training, role-plays, and professional development to refine selling skills.
• Maintain a high level of activity combined with quality execution and deliver exceptional customer service consistently.

Success Metrics

• Number of club memberships sold.
• Average membership value achieved.
• Travel attachment rate (member engagement with travel offerings).
• Development and health of sales territory pipeline.
• Forecast accuracy and discipline in CRM usage.
• Effective execution of the sales process.
• Customer experience and professional conduct.
• Collaboration with cross-functional teams.

Required Qualifications

• Minimum four years of experience in quota-based sales roles with revenue targets, preferably in consultative B2C sales.
• Proven track record of successfully selling premium or luxury products or services.
• Consistent achievement or surpassing of sales goals.
• Expertise in consultative selling techniques including discovery, objection handling, negotiation, and closing.
• Confidence discussing investment, budgets, and value propositions with affluent clients.
• Strong communication abilities at executive levels to build trust and credibility swiftly.
• Discipline in maintaining CRM accuracy, pipeline hygiene, activity tracking, and forecasting integrity.
• Excellent organizational and multitasking skills managing multiple sales opportunities simultaneously.
• Proficiency using Salesforce.com and Microsoft Teams.
• Genuine passion for travel and dedication to representing the Inspirato brand enthusiastically.
• A growth mindset demonstrated through openness to coaching, accountability, and continued professional development.
• Willingness to be flexible for client meetings outside normal business hours when needed.

Preferred Experience

• Background in luxury hospitality, private clubs, luxury real estate, financial services, automotive, or other high-end consumer areas.
• Experience managing longer sales cycles with affluent or executive-level clientele.
• Proven ability in building and managing geographic sales territories.

Compensation

The role offers a base salary of $45,000 annually with on-target earnings of $95,000 through an uncapped commission structure. Compensation rewards both sales quality and volume, including individual club memberships, travel sales, and quarterly production bonuses. Compensation levels are competitive with market standards for companies with similar size, revenue, and geographic location, and reflect individual experience and performance.

Inspirato Culture

Inspirato fosters a high-performance sales culture centered on accountability, coaching, collaboration, and continuous improvement. The company values integrity, curiosity, attitude, and reliability equally with talent and ambition. The organization maintains a passionate dedication to diversity, equity, and inclusion, celebrating all differences and ensuring a respectful, inclusive environment.

Equal Opportunity

Inspirato is an Equal Opportunity Employer committed to non-discrimination across race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. The company actively promotes diversity and inclusion in every aspect of its operations, marketing, and business practices.