Media Operations Analyst

Overview

Join WildBrain's Network team in Los Angeles to contribute to a unified media offering spanning YouTube, FAST, AVOD, and Media Solutions that connects content owners and advertisers with families in a kid-safe setting. This team manages and monetizes over 1,000 premium channels and leverages data insights and innovation to deliver entertainment and advertising across multiple digital platforms.

Role Purpose

The Media Operations Analyst will support WildBrain’s digital, commercial, and marketing strategies for owned Kids & Family franchises and third-party clients. Reporting to the Media Operations Manager, you’ll plan and execute continuous and event-based digital paid media campaigns within an integrated marketing framework.

Key Responsibilities

• Implement paid digital media campaigns that enhance growth, visibility, and conversions for both internal and client initiatives.
• Collaborate with the Media Operations Manager to design, deploy, and assess tailored media strategies that enhance messaging across social media, YouTube, search engines, network platforms, and emerging channels targeting adults, parents, and children.
• Work closely with sales, content, and product teams to ensure effective setup, execution, and optimization of campaigns across the YouTube Reserve network.
• Confirm all creative content adheres to industry standards, platform policies, and legal requirements.
• Track campaign metrics, perform analysis, and deliver insights with recommendations to improve campaign outcomes aligned with KPIs.
• Manage media budgets to maximize ROI, maintain accurate records of expenses and payments.
• Stay informed on digital advertising trends, best practices, and emerging tools, sharing knowledge with colleagues and contributing to thought leadership.
• Compile and distribute regular reports covering campaign results, revenue metrics, and ad operations.
• Partner with ad sales and partnership teams to formulate media plans and precise targeting strategies addressing briefs.
• Ensure all campaign materials meet quality standards and follow relevant procedures, managing escalation and issue resolution processes effectively.
• Guarantee campaigns align with the brand’s voice and strategy by translating strategic goals into creative briefs.

Candidate Profile

• Proven experience in building and managing digital advertising campaigns across platforms such as Google Ads (YouTube, Search, Display), META Ads Manager, TikTok, Spotify, Pinterest, and FAST Channels.
• Strong communication and interpersonal abilities, capable of presenting strategies effectively to diverse stakeholders.
• Team player with a collaborative approach working across different internal groups and external partners.
• Organized and proactive, adept at meeting tight deadlines and managing key relationships.
• Creative and analytical thinker with strategic insight, skilled in using data to inform decisions and uncover narrative insights.
• Comprehensive understanding of the digital ecosystem including online video and social media platforms.
• A passion for Connected TV, innovative digital brands, and children’s content, with the ability to stay current on industry developments and adapt to a dynamic environment.
• Preferred educational background in Marketing, Communications, Advertising, or equivalent professional experience.
• Knowledge or experience in advertising targeted at children is advantageous.

Additional Information

WildBrain offers more than just employment; it provides a creative, supportive environment where individuality is welcomed and professional growth is encouraged. The company promotes diversity, equity, and inclusion as fundamental values, striving to foster a workplace where everyone feels respected and able to bring their authentic self to work. WildBrain is committed to equal opportunity and accommodations for people with disabilities throughout recruitment.

About WildBrain

WildBrain leads in family entertainment with iconic franchises and extensive content production, distribution, and licensing capabilities. Its Network delivers high-quality content via over 1,000 channels across YouTube, FAST, and AVOD platforms, connecting advertisers to broad family audiences. The organization values creativity, innovation, and partnership with global platforms and is publicly traded on the Toronto Stock Exchange.

Recruitment Notice

Applicants should be cautious of fraudulent recruitment claims and ensure they only engage with WildBrain’s official Talent Acquisition channels for authentic career opportunities.