Marketing Unit Manager

Job Overview

The Marketing Unit Manager will be responsible for carrying out institutional marketing strategies and campaigns to enhance the corporate image of Mawhiba and spotlight its programs and accomplishments both domestically and internationally. This position plays a key role in advancing Mawhiba's strategic goals by fostering a culture of giftedness and creativity and elevating its presence among intended audiences.

Key Responsibilities

• Implement the annual marketing plan for Mawhiba’s initiatives, coordinating with relevant departments to ensure consistent messaging and meet communication goals.
• Develop comprehensive timelines for promotional and advertising campaigns to guarantee their execution within approved schedules and budgets.
• Support preparation of promotional assets for national and international events to enhance media visibility and overall coverage.
• Design and oversee integrated marketing and advertising campaigns across digital and traditional media to boost awareness of programs and initiatives.
• Conduct market and audience analyses to identify needs and drivers of decision-making.
• Utilize insights from market research to create targeted and effective marketing campaigns.
• Generate monthly and annual marketing performance reports to evaluate impact and highlight areas for ongoing improvement.
• Create engaging digital marketing content to increase audience loyalty and interaction through digital platforms.
• Craft marketing messages and creative materials that convey Mawhiba’s core values and demonstrate its impact on nurturing gifted individuals.
• Manage the Mawhiba brand and ensure consistent use of visual identity across all marketing and advertising materials.
• Establish and manage relationships with advertising agencies and production companies to ensure quality campaign deliverables.
• Monitor and assess the performance of advertising agencies and suppliers for quality and adherence to institutional standards.
• Coordinate with the Planning Unit to align marketing campaigns with operational plans and performance targets.
• Collaborate with the Partner Relations Department to create joint marketing plans for partnerships and conferences, thereby enhancing the visibility of collaborative efforts.
• Research global trends in institutional and educational marketing to propose innovative initiatives facilitating continuous growth.
• Engage in recruitment efforts to attract skilled talent.
• Provide leadership and guidance to direct reports to ensure their responsibilities align with established policies and procedures.
• Set individual performance goals, offer necessary support, assess team accomplishments, and provide ongoing feedback.
• Foster a high-performance environment aligned with Mawhiba’s values.
• Carry out additional tasks assigned by the direct manager consistent with the role’s scope.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 6 years professional experience with at least 2 years in a leadership role.