Marketing Operations Manager

About Swimply

Swimply is a pioneering online marketplace where homeowners can share their passion spaces such as swimming pools with local communities. Since launching with swimming pools, the platform has grown to over $50M in bookings over four years. Beyond pools, Swimply is expanding into a new category of local experiences, akin to Airbnb — offering access to pools, hot tubs, tennis courts, and homes rented by the hour.

Role Overview

The Marketing Operations Manager will be responsible for designing and running marketing campaigns that embed Swimply into culture. This role involves managing the daily execution of influencer partnerships, brand collaborations, and events, ensuring all activations represent the brand effectively and are efficiently executed with a growth mindset.

This position balances strategic planning and operational management by creating innovative campaigns and building the internal processes, systems, and reporting frameworks essential for scaling marketing efforts.

Key Responsibilities

• Identify, contract, onboard, and oversee influencer partnerships across TikTok, Instagram, YouTube, and emerging media platforms.
• Execute co-marketing initiatives with lifestyle, consumer packaged goods, and recreation brands, managing all logistics, schedules, and deliverables.
• Organize and manage Swimply-hosted events such as pool parties, pickleball tournaments, and local community activations, overseeing budgets, vendor coordination, and post-event analytics.
• Develop repeatable, scalable processes including playbooks, workflows, and dashboards for influencer, partnership, and event campaigns.
• Handle campaign performance measurement by tracking KPIs, compiling reports, and optimizing programs to maximize ROI.
• Collaborate across departments — Operations, Product, and Design — to align marketing campaigns with user acquisition and retention objectives.

Candidate Requirements

• Between four to six years of experience in marketing operations, brand partnerships, or campaign management within consumer-facing companies.
• Demonstrated success managing influencer marketing programs, executing brand activations, or organizing large-scale events.
• Strong organizational capabilities with experience handling budgets, contracts, and vendor management.
• Comfortable with data analytics and reporting tools, possessing a data-driven approach to decision-making.
• Excellent project management skills, capable of managing multiple projects within fast-paced settings.
• Desirable: previous involvement with two-sided marketplaces or community-centered platforms.

Benefits and Perks

• Competitive compensation combining cash and equity.
• Comprehensive health coverage including medical, dental, and vision insurance; unlimited paid time off.
• Remote-first work environment for candidates located in the U.S. or Canada.
• Enjoy leisure activities such as pool and pickleball time integrated into work culture.
• Opportunity to engage directly with the founder and contribute to a rapidly growing marketplace revolutionizing local guest experiences for over 2 million users annually.