Marketing Lead

About the Company

CloudsineAI is a Singapore-based startup specializing in generative AI security products. Their proprietary solutions, WebOrion and TraceCtrl, empower enterprises and communities by providing innovative web defacement monitoring and advanced agentic AI security observability and control.

Job Overview

The company is rebuilding its marketing department to thrive in the agentic AI era. This mid-level hands-on Marketing Lead position involves creating and running a demand-generation system from scratch, leveraging AI agents as a force multiplier instead of merely using them. The ideal candidate has approximately 1 to 2 years of experience working with agentic AI workflows, coinciding with the availability of this technology for production use.

Key Responsibilities

• Develop and manage a multi-product sales pipeline through various channels including paid campaigns, organic efforts, partner co-marketing, and outbound initiatives.
• Design experiments, build attribution models, and scoring mechanisms to optimize demand generation.
• Direct AI agents in producing, distributing, and measuring marketing materials such as copy, creative content, landing pages, outbound sequences, and dashboards.
• Own product marketing activities including positioning, messaging, sales enablement, and competitive intelligence across the product portfolio.
• Translate engineering advancements into compelling customer narratives and provide sales teams with effective toolkits.
• Lead the creation and expansion of a regional agentic AI security community through podcasts, blogs, events, and digital engagement targeting enterprise leaders, AI developers, cybersecurity experts, and DevSecOps engineers.
• Set editorial calendars and oversee production schedules, aiming for steady audience growth and active member engagement.

Key Performance Indicators

• Primary focus on building and engaging the community, including audience growth, content cadence, active participation, and engagement rates.
• Secondary emphasis on pipeline conversion, recognizing the community as a long-term brand asset rather than a quick lead generation tool.
• Overall success measured by establishing CloudsineAI as a recognized leader in AI security across regional and global markets, influencing industry analysts, cybersecurity discussions, enterprise buyers, and global agentic AI security topics within the first year.

Experience and Skills Required

• 1 to 2 years of relevant experience in agentic AI workflows.
• Strong background in digital marketing with expertise in demand generation.
• Proficiency in agile methodologies for efficient project and team management.
• Experience with Adobe tools and lead generation strategies.