Marketing & Communication Manager

Role Purpose

The primary function of this position is to create and implement comprehensive marketing and communication strategies to boost brand presence, increase revenue, and strengthen the luxury resort's position in the market. The role encompasses oversight of all marketing channels, management of public relations efforts, and development of compelling brand messaging to attract upscale travelers, business clients, and event organizers. Candidates should have substantial expertise in luxury hospitality marketing, digital marketing, and brand management.

Required Qualifications and Skills

• At least 2 years in a comparable role within a five-star luxury hotel or resort, specializing in Marketing and PR.
• Deep knowledge of luxury brand positioning and consumer behavior.
• Proficiency in digital marketing, social media oversight, and content creation.
• Strong verbal and written communication capabilities.
• Demonstrated success in planning and executing marketing campaigns.
• Established connections with media, PR, and influencer networks.
• Experience with marketing analytics, SEO, and managing paid media.
• Capability to handle budgets and maximize marketing investment.
• Multilingual abilities are an advantage but not essential.

Core Responsibilities

• Design and execute strategic marketing initiatives to establish the resort as a premier luxury destination.
• Maintain consistent branding across all marketing content, advertisements, and online platforms.
• Supervise development of high-quality promotional materials including brochures, social media content, and email campaigns.
• Analyze market trends, competitor actions, and guest preferences to optimize marketing approaches.
• Work in partnership with Sales to synchronize marketing tactics with commercial goals.
• Efficiently carry out assigned responsibilities and any additional tasks within the role's scope.
• Build and sustain media, influencer, and travel journalist relationships to raise brand visibility.
• Author and disseminate press releases, news features, and brand narratives for luxury travel outlets.
• Represent the resort publicly during media interviews and appearances as needed.
• Coordinate press tours, media gatherings, and influencer engagements for positive publicity.
• Plan and oversee promotional events, brand activations, and corporate hospitality programs.
• Forge strategic alliances with luxury brands, travel agencies, and corporate entities to support business growth.
• Collaborate with tourism authorities, hospitality groups, and key influencers to augment resort exposure.
• Aid the Sales team in arranging MICE and Familiarization trips.
• Monitor and professionally respond to guest reviews on platforms like TripAdvisor and Google Reviews.
• Manage communications in crisis situations to safeguard the resort’s reputation.
• Coordinate with Guest Relations and Operations to ensure exceptional brand experience throughout guest interactions.