Marketing Associate

Overview

Red Rover is looking for a well-organized, proactive, and eager marketing professional at the early stages of their career to join as a Marketing Associate. This role supports the coordination, execution, and daily management of marketing programs within a growing organization.

The Marketing Associate ensures ongoing campaigns and initiatives remain organized, successfully executed, and synchronized across marketing and cross-functional teams. By collaborating closely with experienced marketing leaders, the candidate will gain broad experience in campaign marketing, product marketing, content strategy, customer marketing, field marketing and events, sales enablement, and go-to-market planning while helping the marketing team function efficiently during the company's growth phase.

The ideal applicant values organization, collaboration, attention to detail, versatility, continuous learning, and the ability to manage fast-paced projects. They should be enthusiastic about gaining hands-on experience in various facets of modern B2B SaaS marketing.

Responsibilities

• Assist with planning, coordinating, and executing integrated marketing campaigns and strategic initiatives spanning multiple marketing programs.
• Support activities such as email campaign setup and scheduling, webinar preparation and coordination, managing campaign timelines, promotional communications, marketing calendar upkeep, coordinating campaign assets, website and CRM management, and facilitating cross-functional efforts.
• Ensure campaigns stay organized, on schedule, and aligned between marketing and sales teams.
• Coordinate projects, communication, and daily marketing activities across sales, SDRs, and marketing groups.
• Manage project timelines, prepare meetings, track action items, oversee workflows, maintain internal communications, handle marketing requests, document projects, and follow up with teams.
• Support the organization and execution of webinars, conferences, customer events, regional marketing efforts, and field marketing programs.
• Assist with webinar logistics, registration management, speaker coordination, promotional efforts, sales liaison, and post-event follow-ups.
• Help plan and manage onsite execution logistics for tradeshows, conferences, and regional events.
• Contribute to creating engaging customer and prospect experiences throughout event lifecycles.
• Maintain and publish marketing content libraries and sales assets across various channels.
• Assist with blog publishing, organizing marketing materials, webinar resources, sales collateral, digital asset management, social media scheduling, website content updates, and content library maintenance.
• Support the operational foundations of the marketing department to ensure efficient functioning.
• Assist with project tracking, campaign organization, performance reporting, workflow management, budget tracking, trade show and event calendar management, and help with marketing database updates and campaign builds alongside the marketing operations team.
• Engage in ongoing professional development by expanding marketing knowledge and increasing responsibilities over time.
• Exhibit curiosity, initiative, and a commitment to continuous learning across demand generation, campaign marketing, product marketing, brand marketing, content strategy, customer marketing and advocacy, field marketing and events, marketing operations, go-to-market strategy, and AI or emerging marketing technologies.

Requirements

• Between 0 to 3 years of experience in marketing, communications, business, customer-facing roles, events, or similar domains.
• Preferably holds a bachelor's degree in Marketing, Communications, Business, or related fields.
• Strong organizational capabilities with a keen eye for detail; project management experience is advantageous.
• Excellent communication skills, both written and verbal.
• A positive mindset coupled with eagerness to learn and take initiative.
• Able to handle multiple priorities in a dynamic, collaborative environment.
• Dependable with strong follow-through abilities.
• Comfortable collaborating across various teams.
• Familiarity with Microsoft Office and SharePoint or OneDrive.
• Experience with Canva, HubSpot, or similar marketing software is a plus.
• Interest in SaaS, educational technology, or B2B marketing sectors is preferred.
• Willingness and ability to travel 15-20% for department summits, company events, and regional or sales gatherings.

Bonus Skills

• Experience supporting marketing campaigns, events, or social media activities.
• Knowledge of email marketing platforms or marketing automation tools.
• Basic graphic design skills using Canva or Adobe Express.
• Familiarity with project management tools such as Asana, Monday.com, or Airtable.
• Ability to write or edit marketing content.
• Interest in AI technologies that enhance marketing productivity and execution.
• Experience with CRM platforms like HubSpot or Salesforce.
• Background working with K-12 education or mission-focused organizations.