Information Flow Optimization Specialist

Position Overview

This role involves managing and optimizing advertising campaigns across multiple prominent platforms including Baidu, Toutiao, 360, and various Android app stores. The specialist will be responsible for planning and executing advertising strategies, conducting comprehensive data analysis, and guiding creative content development.

Key Responsibilities

• Develop and implement advertising plans for information flow ads on major platforms such as Baidu, Toutiao, 360, and Android stores, managing daily campaign operations.
• Perform in-depth data mining and analysis on advertising metrics to identify issues and trends, producing optimization recommendations across demographics, ad products, images, and copy.
• Analyze different products and media characteristics to devise creative material strategies, collaborate closely with design and video teams to produce advertising assets and shooting scripts.
• Explore new advertising product formats, conduct testing, and promote innovative advertising approaches.
• Maintain and nurture advertising channel partnerships to ensure long-term, stable collaboration; negotiate commercial agreements with online and offline media to integrate resources effectively.

Candidate Requirements

• At least 3 years of experience in information flow advertising campaigns, with thorough understanding of major platforms' account setup, optimization, and data analysis, along with extensive account management expertise.
• Strong analytical thinking skills with familiarity in network advertising monitoring; capable of utilizing various tools to analyze data and take responsibility for campaign effectiveness.
• Prior experience with financial product advertising is preferred.

Additional Information

Work Location: Worldwide Mission, Grand Bassa County, Liberia.

Employment Type: Full-time, onsite position.