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- 10年以上经验
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职位描述
About Univers
Univers delivers the most extensive decarbonization system worldwide through its EnOS platform, which connects operational technology with cloud intelligence. The platform enables real-time energy optimization, carbon monitoring, reporting, and reduction at a global level. Key metrics include over 360 million IoT devices connected, 840 gigawatts of renewable energy managed, and more than 800 enterprise and public-sector clients. Univers supports leading organizations on their journey to net zero and beyond.
Role Overview
The Director of Marketing Operations serves as a strategic and operational ally to the VP of Marketing, responsible for instilling discipline in planning, driving operational and analytical excellence, and fostering cross-functional alignment within marketing. This role transforms marketing strategies into measurable outcomes by managing performance, leveraging data insights, and maintaining operational rigor to ensure initiatives achieve significant impact.
Key Responsibilities
- Direct annual and quarterly marketing planning, setting key performance indicators and priorities.
- Develop and maintain marketing performance frameworks, dashboards, and regular reporting schedules.
- Interpret campaign, funnel, and pipeline data to generate actionable insights.
- Manage the marketing budget, including expenditure tracking, forecasting, and return on investment analysis.
- Create scalable methods for performance measurement, attribution, and reporting.
- Analyze marketing data to identify patterns, risks, and growth opportunities.
- Enhance workflows, operational cadence, and data integrity to facilitate data-driven decisions at scale.
- Introduce artificial intelligence tools to boost marketing efficiency.
- Coordinate and lead cross-departmental projects involving marketing, sales, and product teams.
- Collaborate with sales operations to harmonize funnel definitions, metrics, and transitions.
- Ensure go-to-market strategies are supported by clear objectives, timelines, and accountability mechanisms.
- Serve as a central coordinator for complex, high-impact marketing programs.
- Prepare performance reviews, insights, and presentation materials for executive meetings and quarterly business reviews.
- Communicate complex data clearly and succinctly to senior stakeholders.
- Provide leadership with data-supported recommendations to assist in decision-making.
Qualifications & Experience
- Over 10 years of experience in marketing operations, analytics, strategy, or business operations, ideally including field marketing exposure.
- Demonstrated success in strategic planning, KPI management, and performance reporting.
- In-depth understanding of B2B marketing, go-to-market strategies, and revenue integration.
- Advanced analytical capabilities and comfort with managing data and ambiguity.
- Proven ability to influence and collaborate with senior leaders across departments without direct authority.
- Outstanding written and verbal communication skills.
Indicators of Success
- Marketing performance metrics are clearly defined, understood, and linked to business outcomes.
- Leadership consistently receives transparent visibility into results, potential risks, and opportunities for optimization.
- Decisions across marketing are guided by insights rather than assumptions.
- The marketing function operates with heightened efficiency, focus, and overall impact.