Digital Marketing Manager

About Pixart Technologies

Pixart Technologies Pvt. Ltd., based in Sunkadakatte, Bengaluru, is a rapidly expanding startup that values creativity, ownership, and growth among its team members.

Role Overview

We seek a dynamic and imaginative Social Media Manager passionate about enhancing digital engagement, producing qualified leads, and collaborating with sales to drive business success. This role combines creative content development with performance-driven marketing tactics.

Key Responsibilities

• Design and implement innovative social media strategies across platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Organize monthly content schedules and develop platform-tuned campaign themes.
• Devise creative concepts for reels, videos, stories, carousels, advertisements, and promotions.
• Create compelling brand narratives and campaign ideas to engage target audiences.
• Plan, execute, and optimize paid advertising campaigns on Meta and Google Ads.
• Drive lead generation efforts aligned with sales team requirements and monitor lead quality.
• Collaborate closely with design and content teams to ensure timely campaign rollout.
• Conduct thorough research on competitors, audience insights, keywords, and social media trends.
• Manage relationships with influencers and brand partners as needed.
• Develop campaigns for product launches, events, and promotional offers.
• Track and analyze performance metrics like reach, engagements, conversions, and website traffic.
• Prepare detailed weekly and monthly performance reports highlighting actionable insights.
• Explore and test new content formats and marketing innovations.
• Maintain a consistent and professional brand image across all channels.

Candidate Profile

• 3 to 5 years of experience in social media management or digital marketing.
• Proficient in executing Meta Ads and lead generation campaigns.
• Knowledgeable in Google Ads, SEO, and performance marketing techniques.
• Exceptional verbal and written English communication skills.
• Strong creative and copywriting abilities focused on brand storytelling.
• Familiar with Meta Business Suite, Canva, and social media management tools.
• Adept at data analysis to continually optimize campaign outcomes.
• Strong organizational, presentation, and multitasking abilities in fast-paced environments.

Preferred Attributes

• Highly inventive and passionate about digital marketing trends.
• Regularly develops unique campaign ideas.
• Understands the balance between brand building and sales-oriented marketing.
• Effective at converting engaging content into qualified leads.
• Demonstrates full ownership of projects from conception to reporting.
• Proactively stays updated on social media algorithms and emerging content formats.
• Flexible and growth-minded to thrive within a startup ecosystem.

Employment Details

• Work Type: Full-time, on-site at Sunkadakatte office, Bengaluru.
• Working Days: Monday to Saturday, 9:30 AM to 6:30 PM.
• Experience Range: 3 to 5 years preferred.
• Candidate Preference: Female candidates preferred.

Educational Qualification

A degree in any field is acceptable.