D2C Marketing Manager

Overview

Tempt Smart Pvt Ltd is seeking an experienced D2C Marketing Manager to join their team in Rajouri Garden, Delhi. This key role combines management of paid campaigns, enhancement of organic search visibility, and leadership of marketing initiatives to drive company growth.

Key Responsibilities

• Design, implement, and optimize paid advertising campaigns across platforms including Google Ads and Meta Ads (Facebook and Instagram).
• Continuously analyze campaign metrics such as ROI, cost per click, cost per acquisition, and conversion rates to improve effectiveness.
• Perform A/B testing on ad creatives, target audiences, and landing pages to maximize campaign impact.
• Efficiently manage and distribute advertising budgets among various paid channels.
• Conduct thorough keyword research and apply comprehensive SEO practices including on-page and off-page strategies like meta tag optimization, backlink building, and internal linking.
• Enhance website, landing page, and product page content to boost search engine rankings and organic traffic.
• Monitor SEO and campaign performance using tools such as Google Analytics and Search Console.
• Develop detailed weekly and monthly reports providing data-driven insights and recommendations for growth opportunities and optimization.
• Contribute to defining the overall marketing roadmap, ensuring alignment of performance campaigns with brand messaging and business objectives.
• Collaborate with content creators and design teams to produce cohesive marketing outputs.
• Progressively assume responsibility for broader marketing initiatives and oversee junior team members, aiding in process development and scaling of marketing functions.

Required Skills and Qualifications

• Proven practical experience in managing Google Ads and Meta Ads campaigns.
• Strong knowledge of SEO principles including both on-page and off-page tactics.
• Familiarity with analytic and SEO tools such as Google Analytics, Google Search Console, and SEMrush or equivalents.
• Understanding of conversion tracking mechanisms including pixels and tagging technologies.
• Exceptional analytical and problem-solving capabilities.
• Basic grasp of content marketing principles.
• Strategic thinking abilities alongside strong execution skills.

Location

The position is based onsite at Rajouri Garden in Delhi, India.

Experience

Applicants should have between 3 to 4 years of relevant experience in performance marketing and SEO.