CRM Data Analyst

Role overview

We are looking for a commercially minded and technically strong CRM Data Analyst to support a global customer team in London. The assignment runs for 12 months on a fixed-term contract, with a hybrid setup that requires four days a week onsite. The role focuses on using customer data to improve engagement, strengthen CRM activity, and help deliver a standout client experience, particularly within the luxury and fashion space.

What you'll do

• Create, maintain, and improve customer data models and segmentation structures in Databricks.
• Uncover customer patterns and insights that can be used to personalise communications, improve targeting, and guide strategic choices.
• Develop and manage dashboards, ideally in Tableau, Looker, or Power BI, while keeping outputs accurate and easy for stakeholders to use.
• Maintain consistency and governance across CRM and analytics systems used globally.
• Work with Data Science, CRM, Digital, and other cross-functional teams to support omnichannel activity and clienteling tools.
• Refresh weekly, monthly, and quarterly management reports and provide clear recommendations based on the findings.
• Carry out ad hoc customer analysis to help improve retention, purchase frequency, and other important customer metrics.
• Work with CRM and Marketing teams to evaluate the impact of one-to-one and one-to-many campaigns across global and regional markets.
• Help regional teams by training them on CRM tools, dashboards, and best-practice use, and by providing additional analysis to support local engagement efforts.

What we're looking for

• At least 4 years of experience in CRM analytics, data analytics, or a similar role, preferably in fashion, retail, or luxury.
• Strong hands-on ability with Databricks, including SQL, Python, or PySpark for data preparation and analysis.
• Good working knowledge of CRM concepts, customer segmentation, and campaign performance measurement.
• Experience working with customer databases, CDPs, and marketing automation platforms such as Salesforce or Braze.
• Demonstrated experience building and maintaining dashboards and reports in Tableau and Looker.
• Strong analytical thinking with a sharp eye for detail and the ability to turn complex data into practical business insight.
• Excellent communication and stakeholder management skills, including the confidence to explain findings to non-technical audiences.
• A genuine interest in fashion, luxury, and enhancing the customer experience.

Additional information

This is a 12-month fixed-term contract based in London with a hybrid working pattern of four onsite days per week. The role is focused on customer analytics for a global brand environment.