职位描述

About the Role

Our client in the food and beverage industry is seeking a Brand Copywriter to lead the voice and messaging across all communication channels. This role demands a strategic writer who will not only produce a high volume of copy but also shape the company's tone, ensuring consistency and effectiveness in how the brand is perceived and how messaging drives growth.

Key Responsibilities

Expand the brand's reach by crafting messages that resonate with broader audiences beyond the current loyal customer base without compromising the brand's unique identity.
Develop clear and compelling storytelling frameworks to explain innovative products, transforming curiosity into understanding and conversion.
Integrate brand storytelling with performance marketing to create a cohesive message across paid ads, emails, landing pages, packaging, and other touchpoints.
Define and continuously refine the brand voice to be distinctive and consistent across all platforms in collaboration with creative/design teams.
Produce impactful copy across various channels including advertisements, product descriptions, email and SMS campaigns, social media, packaging, and retail content.
Build scalable product education systems that clarify the value proposition, reduce buyer hesitation, and improve conversion rates.
Collaborate cross-functionally with growth, creative, and product teams to align messaging with business strategies and testing plans, and analyze customer data and feedback to refine messaging approaches.

Candidate Profile

Possesses a strategic mindset about messaging, questioning briefs and developing comprehensive messaging systems rather than isolated pieces of text.
Deep understanding of customer psychology to translate product features into emotionally engaging and trustworthy communication.
Equally adept at crafting high-level brand narratives and concise performance-driven copy.
Proactive, collaborative, comfortable with ambiguity, iterative testing, and data-driven adjustments.
Autonomous with a strong sense of ownership and a continuous improvement mindset.
Enjoys experimenting with ideas, leveraging feedback, and growing professionally through measurable outcomes.

Essential Qualifications

4 to 7 years of copywriting experience, preferably with exposure to direct-to-consumer (DTC), consumer packaged goods (CPG), and wellness sectors.
A diverse portfolio demonstrating capability in brand storytelling, performance copy, product pages, advertising, emails, and sequences.
Proven strategic thinking in messaging and experience collaborating with creative/design teams to integrate copy with visual identity.
Experience with regulated product categories like supplements, food, and health-focused items.

Additional Advantages

Familiarity with e-commerce platforms such as Shopify and Amazon, and lifecycle marketing tools like Klaviyo.
Experience creating messaging frameworks, tone-of-voice guides, and product education systems.
Understanding of US DTC and retail marketing landscapes.

Brand Copywriter