Area Manager

Job Overview

The Area Manager will oversee franchise operations, monitoring business performance and enhancing in-store communications to boost sales, processes, and overall revenue.

Key Responsibilities

• Manage top-line business results by ensuring revenue targets align with actual outcomes.
• Focus on performance of key products such as Postpaid plans, High MRC offerings, Elife, and strategic Etisalat products, aiming to meet or exceed sales goals.
• Enhance productivity metrics with special attention to GSM-related targets.
• Maintain and surpass Etisalat's quality measures at the store level, including Net Promoter Score (NPS), RQMS, quality audits (MS/EI), SLA adherence, and sales ratio benchmarks.
• Achieve customer conversion goals by promoting primary products during walk-in and sales interactions in line with defined standards.
• Oversee incentive distribution, identifying underperforming employees and implementing corrective actions.
• Control voluntary attrition rates for top 20% performers, ensuring compliance with prescribed policies, including managing performance improvement plans (PIP) and terminations when necessary.
• Ensure strict adherence to sales and quality processes, maintaining accurate documentation and avoiding fraudulent sales claims.

Qualifications and Experience

• Minimum 5 years’ experience in retail operations management.
• Graduate-level education.
• MBA in Sales and Marketing preferred but not mandatory.

Skills and Competencies

• Capability to lead multiple store operations effectively.
• Ability to formulate and execute strategic business visions.
• Strong leadership qualities and the ability to inspire teams.
• Driven by business growth and sales development.
• Competent in problem-solving and decision-making.
• Transparent communication practices.
• Experience in developing future leaders within the organization.
• Talent identification and retention skills.
• Exemplifies leadership by setting standards personally.
• Open to seeking advice for continuous improvement.