User Acquisition Specialist

About the Company

Air Apps is a privately funded company founded by a family with a big mission: to build the first AI-based Personal & Entrepreneurial Resource Planner. Established in Lisbon, Portugal in 2018, the company now operates from offices in Lisbon and San Francisco and has surpassed 100 million downloads globally.

The company is focused on long-term impact and is committed to creating AI-led products that help people plan, work, and live better. The team is looking for someone who is energized by innovation and ready to contribute to a product that aims to reshape resource management.

Role Overview

This position is for a User Acquisition Manager focused on performance marketing. The role is centered on growing and retaining users through multiple acquisition channels such as paid advertising, affiliate partnerships, influencer-led campaigns, and organic growth tactics. Success in this role will involve using data-led decision-making to improve marketing efficiency, reduce acquisition costs, and support growth targets.

The role is fully onsite at the Lisbon office. You will work closely with colleagues in person across functions, and relocation support may be available.

Responsibilities

• Design and run user acquisition plans across several channels, including paid search, paid social, display advertising, influencer campaigns, and referral initiatives.
• Create, manage, and improve ad campaigns to maximize return on investment while handling budgets, bidding, and audience targeting.
• Measure important performance indicators such as CPI, CPA, and LTV through analytics and attribution platforms, then share practical insights with internal stakeholders.
• Test new channels, ad creatives, and messaging approaches on an ongoing basis to uncover opportunities for growth and better results.
• Partner with Product, Analytics, and Creative teams to align acquisition work with launches, feature updates, and seasonal marketing activity.

Requirements

• A bachelor’s degree in Marketing, Business, or a similar discipline is required.
• At least 4 years of experience in user acquisition or performance marketing is expected.
• Hands-on familiarity with advertising platforms such as Apple Search Ads, Google Ads, Meta Ads, and TikTok Ads is needed, along with experience using analytics tools like Google Analytics, Adjust, and Amplitude.
• Experience with A/B testing methods is important for this role.
• Strong analytical thinking, planning ability, and communication skills are essential.

Benefits

• Work-provided Apple hardware.
• Annual bonus.
• Premium health and life insurance coverage.
• Transportation allowance to assist with commuting.
• Coverflex benefits for meals, wellness, and related expenses.
• Childcare assistance.
• Air Conference participation for team connection and collaboration.
• Pension fund support for future financial planning.
• Urban Sports Club membership.
• Complimentary meals at the hub.

Diversity & Inclusion

Air Apps says it welcomes people from all backgrounds and values a workplace built on inclusion, equity, and diverse perspectives. The company believes that different experiences and viewpoints strengthen the team.

Application Disclaimer

Applicants are expected to submit original work only. The company states that AI-generated assistance must not be used in application materials, assessments, or interviews, and doing so will lead to disqualification.