Trade Marketing Manager

About the Role

We are looking for a Trade Marketing Manager who will take full ownership of our ground-level marketing operations in Nairobi. This role is focused on delivering measurable results by transforming leads into actual customers who buy and sell vehicles through our platform.

As the Trade Marketing Manager, you will oversee the entire journey from initial field interaction to transaction completion on both buying and selling fronts. You will lead a results-oriented Brand Ambassador team, implement targeted activation campaigns and partnerships, and be accountable for achieving monthly goals related to customer acquisition and vehicle sales.

Key Responsibilities

• Manage customer acquisition by guiding prospects from first contact in the field through to completed purchases or sales, with clear monthly performance targets.
• Design and execute focused activations, roadshows, and campaigns, emphasizing quality of customer engagement over event size, and adapt strategies based on effectiveness.
• Recruit, train, and direct the Brand Ambassador team, set their goals and incentives, and continually refine these based on performance data.
• Develop and maintain strategic partnerships with car dealerships, corporate clients, SACCOs, financing institutions, and fleet operators to connect with serious buyers and sellers.
• Control the marketing budget for field activities, ensuring the cost-effectiveness of customer acquisition relative to other channels.
• Produce regular reports on campaign outcomes and adjust spending and efforts swiftly to focus on successful initiatives.
• Collaborate closely with sales teams for effective lead follow-up and with the broader marketing department on joint campaigns.

Qualifications & Experience

• 4 to 6 years of experience in trade marketing, field marketing, or sales-driven marketing roles, including a minimum of 2 years managing field teams or agents.
• Proven success in meeting sales or customer acquisition targets, with comfort being evaluated on output.
• Strong analytical skills to calculate customer acquisition costs, identify successful approaches, and pivot as needed.
• Experience in designing and managing incentive or commission schemes for field personnel.
• Hands-on, comfortable working directly in the field at activations, markets, and dealerships.
• Preferred experience in automotive, financial services, FMCG, or similar sectors where customer conversions require trust and time.
• Bachelor's degree in Marketing, Business, or an equivalent practical background.

Success Indicators

• Consistently achieving monthly targets for quality customer generation and vehicle transactions through field activities.
• Demonstrable attribution of car purchases and sales to the team's efforts on the ground.
• Strong conversion rates from conversations to completed deals.
• Competitive cost per customer acquisition and sale compared to other marketing methods.
• A motivated and high-performing Brand Ambassador team regularly meeting objectives.

Attitudes and Work Style

• Aligns with values of challenge, respect, and ownership.
• Proactive, self-motivated, and solution-focused approach.
• Strong accountability for results and persistent follow-through.
• Comfortable handling ambiguity and complex issues.
• Ability to build effective partnerships and foster teamwork across departments.

What to Expect

Our organization is committed to growth and offers substantial ownership, clear performance expectations, regular feedback, and career advancement opportunities. We foster a culture of challenge, respect, and ownership and invest in high achievers through trust and ongoing learning.

Equal Opportunity

We are dedicated to diversity and inclusivity, aiming to build a workplace that reflects the communities we serve.