Social Media Manager

About The Role

Descript is seeking a Social Media Manager who can significantly elevate the company's social media presence by understanding the evolving media landscape and creating sustainable systems for content and engagement, beyond basic posting. This position also involves managing Descript's employee advocacy initiatives, supporting executive leadership in social media thought leadership, and collaborating cross-functionally to ensure company-wide campaigns reach the appropriate audiences.

Key Responsibilities

• Manage Descript's social media accounts across multiple platforms including LinkedIn, Twitter (X), Instagram, TikTok, YouTube Shorts, and others.
• Create tailored social media strategies suited to the characteristics and audiences of each platform.
• Develop and maintain a content calendar, publishing schedules, and frameworks for audience engagement.
• Implement content repurposing systems that convert single pieces of content into multiple formats adapted to different social platforms.
• Work closely with Content, Product Marketing, and Brand teams to keep social content consistent with messaging goals.
• Oversee production or direction of short-form video and social media content.
• Monitor social media conversations, trends, and brand mentions to engage appropriately and opportunely.
• Establish and maintain social listening tools and community engagement protocols.
• Create and administer an employee advocacy program that encourages staff to share and create content using Descript tools, supported by training, templates, and incentive structures.
• Manage the executive social media presence for company leadership including scheduling, content creation, and strategic positioning.

Qualifications and Experience

• 3 to 5 years of experience managing social media, preferably in B2B or combined B2B/B2C contexts.
• Strong knowledge of the current social and new media environments.
• Experience in designing social media systems and programs, beyond basic scheduling and posting.
• Excellent writing skills with the ability to create content for diverse tones and formats native to each platform.
• Data-driven mindset for optimizing and growing social media engagement.
• Preferred experience includes running employee advocacy programs, supporting executive communications, content repurposing, multimedia production, and familiarity with creative tools such as Descript.

Success Milestones Within 12 Months

• Develop and document a comprehensive social media strategy with clear priorities and measurement criteria.
• Launch the employee advocacy program complete with training resources and tools.
• Support executive thought leadership for at least three company leaders.
• Achieve measurable growth in audience size and engagement metrics across Descript's social channels.

Compensation and Benefits

The annual base salary for this role ranges between 110000 and 140000 USD, with offers adjusted based on experience, expertise, location, and other factors. Benefits include a comprehensive healthcare plan, 401(k) matching, catered lunches, and flexible vacation policies.

Additional Information

Descript is a progressive editing software company focused on video and audio tools empowered by AI. With a workforce of about 150, the company is backed by prominent investors and values equal employment opportunities for all, emphasizing diversity and inclusion. The social media manager role is remote with occasional in-person collaboration opportunities, and hybrid office attendance is flexible. Descript's headquarters are in San Francisco's Mission District.