Social Media Manager

Role Overview

As a Social Media Manager at Panav Bio-Tech Private Limited, you will be responsible for expanding and managing the company's presence across multiple social media channels including Instagram, Facebook, LinkedIn, and YouTube. You will develop and execute social media campaigns aimed at enhancing brand visibility and engagement.

Key Responsibilities

• Oversee various social media platforms and cultivate their growth.
• Create, schedule, and publish compelling and interactive content on social media.
• Design and implement campaigns to elevate brand awareness.
• Apply SEO techniques to increase website ranking and drive organic traffic.
• Conduct keyword research and optimize website content for search engine performance.
• Track and analyze social media metrics and provide periodic performance reports.
• Collaborate with design team to produce creative visuals, videos, and promotional materials.
• Engage with followers by responding to comments, messages, and inquiries promptly.
• Keep abreast of emerging trends in social media and digital marketing methods.
• Support the planning and execution of online marketing promotions.

Required Skills and Qualifications

• In-depth knowledge of both On-Page and Off-Page SEO strategies.
• Experience utilizing Google Analytics and Google Search Console for performance assessment.
• Strong grasp of social media platforms and content marketing best practices.
• Familiarity with Meta Ads and Google Ads is a beneficial addition.
• Basic proficiency in design and video editing tools such as Canva and Photoshop.
• Excellent written and verbal communication abilities combined with creative writing skills.
• Competence in MS Excel and the broader MS Office suite.

Candidate Profile

• Graduates with 3 to 4 years of professional experience in Social Media Marketing and SEO.
• Candidates who can join immediately are preferred.
• A creative, proactive, and goal-driven mindset is essential for success in this position.