Senior Social Media Manager

About The Sol Studio

The Sol Studio is a boutique marketing agency based in Austin, TX, specializing in social media, content creation, and strategic marketing for clients in food and grocery, consumer brands, political, and media sectors. Keeping a focused client roster, they ensure each account receives dedicated senior-level attention.

Role Summary

We are seeking a Senior Social Media Manager to oversee a portfolio of client accounts remotely while being Austin-based. The role requires acting as the primary liaison for clients, driving strategy development, and hands-on creation of content including shooting on location, editing short-form videos, and crafting compelling copy. In larger productions involving external crews, you will coordinate shoots and manage the day’s workflow.

Key Responsibilities

• Manage day-to-day client communications including monthly calls and strategy discussions, serving as the primary point of contact.
• Clarify and manage project scope, escalating out-of-scope requests to clients and founders ahead of work commencement.
• Proactively update clients and founders on timeline changes, budget discussions, or performance issues to prevent escalation.
• Lead quarterly strategic reviews highlighting performance metrics, changes in landscape, and next-step recommendations.
• Develop customized social media strategies tailored to each client’s needs: channel selection, content themes, posting schedules, and success metrics.
• Convert business goals into clear content plans understandable and approvable by founders or marketing leads.
• Monitor platform updates and audience engagement trends, adapting strategies accordingly.
• Create original content including product shots, food visuals, in-store footage, talking-head segments, and event coverage, primarily using iPhone with DSLR skills as a plus.
• Edit raw video into engaging short-form content employing strong instincts for hooks, pacing, captions, and sound design.
• Write platform-appropriate captions and short copy reflecting each client’s voice.
• Generate production shot lists and oversee production days, directing freelance photographers and videographers as needed.
• Maintain an organized content calendar ensuring timely delivery without last-minute rushes.
• Provide monthly performance reports that link metrics to actionable decisions—explaining changes and updates.
• Keep comprehensive documentation in Notion enabling smooth account transitions if needed.
• Support onboarding, hiring, and management of junior team members as the client base expands.
• Develop scalable and repeatable processes to facilitate efficient execution beyond single-person capacity.

Performance Metrics

• Client retention is paramount; no accounts should be lost due to controllable factors.
• Achieve or surpass client-specific growth and engagement targets such as reach, follower growth, engagement rates, and conversion metrics.
• Consistently deliver high-quality content adhering to agreed posting cadence.
• Ensure 95% or higher on-time delivery of project milestones, with negotiated adjustments in advance where necessary.
• Respond to client communications within 24 business hours, including acknowledgment of message receipt.
• Secure at least one retainer increase or additional scope engagement annually per portfolio.

Skills and Qualifications

• Minimum 4 years experience in social media, content creation, or account management, with demonstrated leadership as the primary client contact.
• Proven ability to produce and edit short-form video content, supported by a portfolio showcasing your work.
• Deep understanding of short-form video effectiveness and ability to articulate strategic reasoning.
• Exceptional writing skills for captions, short copy, and professional client communication.
• Ability to remain calm and adaptable during production challenges while keeping projects on track.
• Strong organizational aptitude to simultaneously manage multiple accounts and anticipate capacity limitations.
• Proficiency with Notion or a similar tool for project and task management, adaptable to evolving workflows.
• Preferred: agency experience involving client management and content production, background in relevant sectors (food, retail, political, media), experience managing team members, paid social campaign proficiency, and familiarity with integrating AI tools in production.

Technology and Tools

• Notion for project management, content calendars, and client portals.
• Slack for daily internal communications, occasionally client-facing.
• Google Workspace for email, scheduling, meetings, and file storage.
• Canva or Figma for static design content.
• Video editing software such as CapCut, Edits, or Premier Pro.
• Meta & TikTok Business Suites for platform management.
• All major social media platforms.

Work Schedule and Location

• Workweek is Monday through Friday with core hours from 9 AM to 5 PM Central Time.
• The position is remote but requires Austin-based residence to facilitate local shoots and occasional client meetings.
• Regular local travel for production and client engagements is expected; occasional overnight travel for special events or larger productions may be needed.
• Some off-hours work during shoots, launches, or live events, which are pre-planned and balanced by flexibility during regular hours.

Career Growth and Compensation

• Opportunity to progress into Account Director role overseeing client functions and directing team members.
• Involvement in hiring and leading junior support personnel.
• Annual compensation review linked to client retention and account growth.
• Direct collaboration with founders on agency strategy and positioning.
• Allocated budget for professional development including tools, training, and conferences.

Company Culture and Values

• Ownership: Upholding commitments and proactively resolving risks before escalation.
• Craftmanship: Maintaining high-quality standards in all output, willing to invest extra time to ensure excellence.
• Directness: Providing straightforward feedback to foster better outcomes quickly.
• Advisory Role: Acting as trusted consultants offering informed recommendations beyond client directives.

Application Process

• Submit a brief note explaining your interest and suitability for the role.
• Provide three examples of short-form content you personally shot and edited, including rationale behind creative choices.
• Describe a client relationship or project you developed or transformed, outlining your contributions.
• Additional portfolios of design, strategy, or relevant work samples are encouraged.
• Finalists may be asked to complete a compensated trial project simulating client work to demonstrate capability.