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About Beast Industries

Beast Industries, founded by Jimmy Donaldson (MrBeast), is a pioneering media and entertainment company renowned for transforming digital content creation. The company spans diverse areas including digital media, philanthropy, consumer products, and innovative business ventures. Its mission centers on entertaining, inspiring, and driving meaningful social impact through creative and forward-thinking approaches.

Role Overview

The Senior Manager of External Communications & Social Reputation is a key individual contributor who will craft and oversee the brand's engagement strategy across prominent social platforms, transforming reactive moments into trust-building opportunities. This role demands strategic agility and deep social insight, collaborating closely with senior leaders including the CEO and Founder.

Key Responsibilities

Develop and refine the brand’s voice and engagement approach on influential social platforms.
Design and maintain an editorial calendar targeting reputation enhancement, thought leadership, and trust cultivation.
Create tone guidelines, scenario-specific response plans, and escalation protocols.
Partner directly with senior executives to enhance their LinkedIn presence and content output.
Empower internal experts to interact authentically with relevant communities.
Lead rapid, high-judgment responses to emerging public issues, balancing speed and brand values.
Implement social listening and early-warning systems to anticipate and monitor relevant conversations.
Provide concise weekly insights and recommendations to leadership teams.
Coordinate closely with marketing and content teams to ensure aligned execution.
Offer in-person media support in New York as required.
Coach junior communications staff and assist in hiring and development decisions.

Qualifications

6 to 9+ years in external communications, community engagement, or social-first reputation management.
Advanced expertise with platforms like X (Twitter), Reddit, and LinkedIn executive positioning.
Experience managing public-facing crises and high-profile issues.
Proven ability to build communication systems, workflows, and measurement frameworks.
Experience advising senior executives or prominent leaders.
Successful track record mentoring early-career communication professionals.

Preferred Expertise

Background in employer branding or culture storytelling on LinkedIn, including video content.
Experience within entertainment, digital media, gaming, or agency spheres.
Knowledge of social listening and sentiment analysis tools.
Familiarity with public relations agencies and press relationship management.

Indicators of Success

Consistent positive trends in brand sentiment and trust metrics.
Active, professional executive social presence aligned with corporate objectives.
Efficient, constructive handling of sensitive public matters with minimal escalation.
Delivery of compelling thought leadership content that resonates with audiences.
High-quality, meaningful community interactions reflecting brand values.
Growth and engagement of junior communications team members demonstrating strong performance.

Core Values and Personal Attributes

Demonstrate calm and disciplined judgment under pressure.
Communicate clearly and culturally fluently, aligning with brand tone.
Act as a committed brand ambassador engaging authentically with communities.
Take full ownership for outcomes and proactively solve problems.
Foster collaborative team mindset.
Balance urgency with careful risk assessment.
Build trust with executives and external stakeholders.
Continuously improve systems through reflective learning.
Remain comfortable with ambiguity and initiate solutions when processes are undefined.

Employee Benefits

Competitive compensation package.
Comprehensive medical, dental, vision insurance with employer-paid life coverage.
Company contributions to Health Savings Accounts (HSA).
401k retirement plan with Safe Harbor matching.
Flexible vacation policy plus paid company holidays.
Provided technology equipment.
Relocation support including travel and company housing for initial 90 days if applicable.

Senior Manager, External Communications & Social Reputation

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