Retail Marketing Manager

About Blue Nile and Role Overview

Blue Nile Jeweleries, a proudly purpose-driven part of Signet Jewelers—a company recognized as a Great Place to Work-Certified™—is seeking a Retail Marketing Manager. This strategic leadership role focuses on bolstering local market engagement across multiple showroom locations in New York, NY. The position bridges brand strategy, community involvement, and commerce with a strong emphasis on crafting exceptional in-store experiences that complement digital marketing efforts.

Who We Are Looking For

The ideal candidate is a self-motivated retail marketing professional who takes full ownership of their responsibilities and calendar, pursuing opportunities proactively without waiting for direction. This role demands a marketer who can fluidly shift between high-level strategic presentations for senior executives and managing on-the-ground logistics such as vendor sourcing.

• You excel at creating order out of uncertainty, building processes and structures where none exist.
• You prioritize customers, utilizing data-driven insights to understand client engagement, retention triggers, and the customer journey lifecycle.
• You possess strong interpersonal skills, collaborating closely with store management, personal jewelers, and brand teams to align efforts.
• Your passion lies in producing memorable experiences, whether intimate trunk shows or community partnership events, seeing every customer touchpoint as a brand opportunity.
• You work well amid ambiguity, providing clarity and solutions rather than generating additional questions.

Key Responsibilities

• Devise, plan, and deliver a comprehensive schedule of local events across all showroom sites, including client appreciation functions, product launches, milestone gifts, seasonal trunk shows, and community collaborations.
• Manage the complete event lifecycle encompassing idea generation, proposal development, vendor coordination, logistics, on-site execution, and post-event performance analysis.
• Develop and nurture partnerships with local businesses, cultural groups, influencers, and community organizations aligned with Blue Nile's brand and clientele.
• Collaborate with public relations to enhance event visibility through media and influencer channels.
• Lead clienteling efforts by curating targeted client lists with personal jewelers and retail leadership for personalized outreach linked to key life events and purchase histories.
• Implement gifting strategies with defined eligibility criteria, budget oversight, and measurable impact on customer retention and repeat purchases.
• Create automated communication workflows supporting personal jewelers to maintain high-touch client relationships at scale.
• Maintain and refine the regional retail marketing calendar to ensure consistent client engagement throughout the year.
• Coordinate marketing activities for new showroom launches including outreach, community events, media partnerships, and grand openings.
• Oversee point-of-purchase merchandising initiatives that enhance in-store brand presence and assist sales efforts.
• Partner with performance marketing to align paid local advertising with in-store activations driving measurable increases in foot traffic.
• Manage retail marketing budgets with quarterly forecasts and proactive variance reporting.
• Formulate regional marketing strategies for mall and multi-tenant environments, fostering ongoing collaboration with mall marketing teams and co-marketing ventures.
• Analyze event and campaign results, generating actionable insights and sharing findings with store management and senior leaders.
• Conduct continuous market research monitoring customer trends, competitor actions, and demographic changes, translating these into strategic recommendations.
• Deliver strategic presentations and updates to senior leadership on a regular basis.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related disciplines.
• Minimum of five years' experience in retail marketing, demonstrating successful management and execution of local events, clienteling programs, and in-store marketing activations, preferably within premium or luxury retail sectors.
• Proven capacity for independent operation managing complex multi-market initiatives without existing frameworks.
• Strong organizational and project management capabilities enabling handling of multiple simultaneous projects, deadlines, and budgets with thorough attention to detail.
• Data-driven analytical skills to interpret performance metrics, identify trends, and formulate clear, actionable insights for varied audiences.
• Exceptional communication abilities, both written and verbal, comfortable with senior leadership presentations and detailed vendor briefings.
• High proficiency with Microsoft Excel, Word, and PowerPoint.
• Experience leveraging digital marketing channels such as paid social media, email campaigns, and search engine marketing to enhance showroom visitation and engagement.
• A collaborative mindset combined with professional maturity to effectively manage cross-functional relationships and foster trust with field teams and management.

Additional Details and Expectations

The role requires traveling to showroom locations approximately six to eight times annually for events, store openings, and strategic planning, with flexibility for short-notice travel for urgent activations.

Compensation and Benefits

The position offers an annual base salary ranging from $125,000 to $145,000, determined based on experience and qualifications. Blue Nile provides a competitive benefits package that may include a hybrid work environment, paid time off, medical/dental/vision coverage, 401(k) with company match, flexible spending accounts, tuition reimbursement, employee discounts, parental leave, and life insurance.

Employment Policies

Blue Nile commits to equal employment opportunities, fostering diversity and inclusion without discrimination based on sex, race, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, citizenship status, veteran status, or other protected characteristics. Applicants with criminal histories will be considered in compliance with local laws. Currently, Blue Nile does not sponsor new applicants for employment authorization for this role.