Product Manager - Van Heusen

About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL), part of the Aditya Birla Group, is a prominent branded apparel company managing a diverse range of leading lifestyle brands. As of March 31, 2025, ABLBL boasts a retail presence spanning over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, over 38,000 multi-brand outlets, and more than 7,000 shop-in-shops within department stores across India. Their portfolio includes trusted and longstanding names such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, each carrying over 25 years of heritage. These brands have shown consistent growth fueled by innovative design, category expansion, and operational excellence across formal, casual, and occasion wear segments.

Beyond apparel, ABLBL has established a strong foothold in the innerwear and athleisure categories through Van Heusen Innerwear, which has rapidly expanded its distribution nationwide. The company also partners strategically with prestigious international brands including Simon Carter, American Eagle, and Reebok. American Eagle is recognized as a preferred premium denim brand in India, Reebok — under ABLBL management since 2022 — has widened its availability across channels, while Simon Carter maintains prominence in premium menswear with its unique designs and curated collections.

Job Responsibilities

• Manage merchandise grid planning across all product categories.
• Analyze sales data trends to inform decision-making.
• Gather and incorporate feedback on previous product offerings from key channel partners.
• Prepare costing sheets to control budgeted gross profit and contribution before advertising, advising on pricing accordingly.
• Oversee product pricing strategies and maintain product cost to MRP ratios within budget constraints.
• Finalize SKU-level quantity indents for all product categories.
• Develop seasonal merchandise grids and communicate brand briefs to the design studio.
• Collaborate effectively with cross-functional teams to ensure timely production of the right merchandise mix.
• Ensure execution of planned merchandise grids and achievement of pre-production meeting targets.
• Plan and implement cut-to-make (CTM) orders as required.
• Maintain product freshness on e-commerce channels by updating with special make-ups every 15 days.
• Finalize material requirement plans including Goldseal specifications.
• Work closely with retail and other channels to understand their needs and tailor product ranges accordingly.
• Conduct sell-through analysis and manage leftover raw materials through repackaging and re-offering while controlling product dormancy.
• Set performance goals and identify skill gaps within the team.
• Resolve conflicts among various stakeholders and interfaces.
• Coach, mentor, and motivate team members to achieve objectives.

Qualifications and Experience

• MBA degree is preferred.
• Between 5 to 8 years of experience in product management, retail, e-commerce, category management, or customer experience roles.
• Prior experience in retail, omnichannel commerce, consumer products, or digital platform environments is desirable.