Product Manager - Subscriptions Lifecycle

About The Team

Subscriptions represent a significant portion of Canva's revenue and are essential for delivering premium value to millions globally. The Subscriptions team manages key components of the monetisation platform that allows various teams to launch, test, and increase Canva's subscriber base. This includes overseeing subscription products, pricing, discounts, user communications, and access to premium features.

The Lifecycle team specifically focuses on creating and scaling a world-class subscription lifecycle platform to enable global accessibility to Canva Premium products.

About The Role

We are seeking a Product Manager to take full ownership of Canva's subscription lifecycle, a crucial and commercially sensitive domain. Responsibilities include streamlining pricing and plan adjustments, minimizing involuntary churn, and developing scalable self-serve lifecycle infrastructure for millions of users worldwide.

The role entails devising and managing a prioritised lifecycle roadmap that balances short-term retention strategies with long-term platform improvements. You will also work on expanding Canva's offerings through new products and cross-channel lifecycle experiences.

This position requires collaboration across the Growth, Data, Monetisation, and International teams to establish self-serve tools that empower teams to independently execute lifecycle campaigns, thus reinforcing the subscriptions platform as a robust foundation for revenue growth.

Candidate Profile

• 6–8 years of experience in product management, preferably in subscriptions, retention, lifecycle, or platform domains.
• Proven track record in subscription lifecycle optimization or revenue retention, with insights into successful and unsuccessful strategies.
• Experience building or contributing to platform products, understanding the balance between flexibility and standardization to enhance internal adoption.
• Strong proficiency in metrics, experimentation, and deriving actionable insights beyond result reporting.
• Ability to proactively define problems and build roadmaps while making informed trade-offs among competing priorities.
• Leadership through influence, gaining trust via clarity, follow-through, and product judgment, especially with cross-functional teams.
• Deep consideration for exceptional user experience and scalability across diverse markets and large subscriber bases.

Benefits

• Equity options to share in company success.
• Inclusive parental leave policy supporting all kinds of parents and carers.
• An annual "Vibe & Thrive" allowance to enhance wellbeing, social interaction, and workspace setup.
• Flexible leave policies encouraging personal recharge and positive impact.

Additional Information

Hiring is based on experience, skills, passion, and cultural fit. Applicants are encouraged to share their pronouns and any required accommodations for the interview process. Canva values diverse skills and backgrounds; therefore, all interested candidates should apply regardless of how closely their qualifications align.

Interviews are conducted virtually.